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Archive for September, 2008

Are You Having More Meaningful Client Relationships?

Friday, September 5th, 2008

A few weeks ago, I had the opportunity to spend time with one of our clients. This client (who is a financial institution) has lots of research suppliers, but for this meeting they only invited their key research partners to a three day meeting. Thankfully, M/A/R/C Research was one of the three companies invited to attend.

The meeting was great. Our client and partner had presentation after presentation that was filled with strategy, open discussion and included all of the current challenges in the industry and they needed our help moving forward.

One of the most impactful things they said was

“WE WANT FEWER, DEEPER, MORE MEANINGFUL RELATIONSHIPS WITH OUR RESEARCH PARTNERS”.

When they said this I almost jumped up and said YES! It took every ounce of strength not to scream how excited I was when I heard this.

The reason is, we have been discussing the exact same thing for a few months and have been working with our team through strategy sessions and constant communication to ensure that everyone not only is on the same page but knows how to achieve this goal.

With the current economy being very challenging, every company needs to listen to their clients–now MORE than ever. Client needs are changing very quickly; their needs are clearly different than a year ago or even different than three months ago. When they change their strategic direction, you need to be there.

The only way to do that is to be in constant contact with your clients, ask the right questions at the right time and react the right way in a timely fashion!

  • What are you doing to develop deeper, more meaningful relationships with your clients?
     
  • From a client perspective, how are you working with your research partners to develop stronger and more meaningful relationships?

I look forward to having you share your thoughts.

Are Coupons Making A Comeback?

Wednesday, September 3rd, 2008

YES the economy is challenging!

YES expenses are going up

YES people are saving less than in the years past!

Thanks Merrill for stating the obvious!!

What does all that mean? One thing it means, is people are looking for deals! They are looking to buy items on sale and yes they are probably using coupons more than ever. Okay…at least I am! I said it and I am okay with it!

Last week I went to our local grocery store, Tom Thumb, and saved 28% on my order! Yes, I said 28%. I saved the money based on in-store promotions and coupons. I haven’t been doing this forever (which is interesting, considering my mom and sister are really good at it, have been doing it for years and save a tremendous amount week after week). But since I am a rookie and it needs to easy for me to use coupons (meaning that they need to be coupons that I happen to see in the Sunday newspaper, in-store promotions or a coupon that gets mailed to me).

Recently we had a friend in town (thanks for visiting SG) and we got a $50 coupon to visit a restaurant. I must admit I was shocked that the coupon was for $50.00 and had to check the fine print. I did and it was for that amount and very easy to use. Recently I have noticed more “buy one get one free” promotions and I am taking advantage of them–especially if the items are stuff like paper towels and trash bags. I have also noticed that products like cereal and potato chips are running big promotions very often.

Rest assured anytime I will get a $50.00 off coupon at a restaurant it will be used. A week doesn’t go by where I don’t receive coupons in the mail and in our household, they are being used now more than ever!

What about you?

  • Are you using coupons more than you have in the past?
  • What are some of your tricks of the trade that you can share?
  • How much do in-store promotions affect your decision making?

I look forward to reading your comments.