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Have You Been To Or Plan To Go To “The Shack?”

Close your eyes and when you say or hear the words "The Shack", what comes to mind first? For me it is either Shaquille O’Neil or a greasy spoon restaurant at the beach–somewhere I would go wearing a bathing suit, no shirt, sandals and sun glasses. Well there is another meaning for The Shack. The Shack sells lots of stuff and the Shack just became the Shack very recently. Prior to being called the Shack, it was a company that was founded in 1921 close to 90 years ago as RadioShack.

I realize that over time things change and the word radio means less than it ever did. Yes technology in the past 90 years has exploded and come away from the traditional radio that my parents and their parents listened to music and ballgames on.

I won’t argue the name change. I don’t pretend to be a "name change guru" and perhaps they needed to change the name of the company. But The Shack? A 4 billion dollar company with over 35,000 employees is called The Shack!

Maybe it’s just me, but I don’t get it.

I must admit I don’t shop there and can’t even remember the last time I was in one of their stores. So I might be missing something. I believe there is a Shack in one of my towns but it isn’t in an area that I go to often, so I never go in.

  • When you hear the word Shack what comes to mind?
  • What do you think of the new name?
  • Does it work for you?
  • What other names could they have gone with?
  • Did you shop at RadioShack?
  • Will you shop at The Shack?

I look forward to reading your comments.

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