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With Regard To Research Projects, Today Is The Time To Share Your Success And Failures On Social Networking Sites.

With the conference season about to start, one thing is for certain: every conference will include many sessions regarding social networking sites. A few people–probably not that many–might ask, "Why is that?" For many reasons. And at the top of the list is the buzz that these social networking sites have created and how they might be able to help in terms of research projects.

My sense is that companies are starting to have some success with social networking sites and starting to figure out their place in the research world.

I assume companies are:

  • Using these sites to increase their respondent data base?
     
  • Using them to recruit for focus groups?
     
  • Using them to do incidence checks?
     
  • Creatively using them to find staff?
     
  • Also monitoring the sites to see what the most relevant discussions and buzz words are and using that information to develop a questionnaire or moderator’s guide.

Am I right?

  • I would love for you to share success stories (no need to mention clients names at all – please keep that generic)
     
  • Also can you share some of the mistakes that you may have made?
     
  • What learnings have you had along the way?
     
  • On what sites have you had the most success?

It would be great to hear from a lot of people and get a good discussion going on such an important topic. I will also ask our Field Department and some of our project staff to share our experience as well.

I look forward to hearing your comments.

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