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Isn’t It All About . . . FOLLOW-UP?

If you want to go to dinner and the movies with your friends, you need to make plans and then follow up to make sure it happens. If you want to play tennis or baseball you need to make some calls, coordinate everyone and follow up. If you go to a conference and meet a few prospects, in order to turn that into revenue and a new client you need to follow up. When you are in the middle of a client presentation and one of your contacts asks a question that you might not be 100% sure of the answer, you need to follow up in a timely fashion. If not, your customer service will take a hit and frankly your contact will probably be unhappy.

To me it’s all about follow up. You interview for a job. Send a follow-up email/letter. You win a project . . . send a follow-up email/letter. You lose a project . . . the same thing should happen. Someone gave you a birthday present . . . Guess what? Follow up.

The question is, how is your follow-up?

  • Are you really good at it?
  • Do you have some best practices you could share?
  • Do you have friends that you make plans with and they never follow up and you never see them?
  • How do you feel when you give a gift and there isn’t any follow up?
  • How are your vendors/partners follow-up skills?

I look forward to reading your comments.

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