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Are Trucks Interesting? These Are. Check It Out.

A few years ago an ad agency in Germany sponsored a contest involving decorating truck trailers with clever ad artwork.

Here are seven mock-ups of European trucks whose trailers are decorated to look like the sides are missing and the products they are hauling are painted on the sides and back.


The first one is of a bottle of beer and looks so real, like it’s coming out the side of the trailer.


The second is of a canvas tote bag.


The third is of Pepsi cases and they are all stacked on the ceiling, and the bottom of the trailer is empty.


The fourth is of another truck with the windshield facing the back and there has been a driver painted in the driver’s seat looking back over his shoulder to appear like he is driving backwards.


The fifth one is of an aquarium with fish swimming in it.


The sixth one is of a bookshelf with books lined up in it and a post-it-note with an advertisement on it, probably for the company that sells the books.


The last one is for Pringles-Hot & Spicy. The ‘inside’ of the trailer has the appearance of having been through a fire.


I thought all of these are very clever–so clever that I might look too long and get in an accident. I love the aquarium truck, very clever, real and beautiful to look at.

  • Do you like this concept of advertising?
  • Do you think it works?
  • Have you ever advertised on trucks?
  • Which truck is your favorite?

I look forward to reading your comments.

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