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Archive for June, 2010

Time For A Deli Sandwich Where Are You Going?

Wednesday, June 30th, 2010

In different parts of the country you may go out for lunch and get a hoagie, or a sub or even just a deli sandwich. Having lived in a number of spots I tend to call a sandwich a sub (short for submarine sandwich) and people do look at me a little odd.

There are so many choices to get a hoagie, sub or whatever else you want to call it. I paused for 60 seconds and wrote down all the places I could think of. Here is what I came up with in no particular order:

  • Jersey Mike’s
  • Subway
  • Quiznos
  • Jason’s Deli
  • Atlanta Bread Company
  • Corner Bakery
  • Panera Bread
  • Blimpie
  • Schlotzsky’s

I must admit putting together the list was harder than I thought. For some reason I drew a blank and I am sure I am missing some really obvious ones.

For me I really like Jersey Mike’s (love the Philly cheesesteak) and Schlotsky’s (I find the bread amazing).

  • Who did I leave off the list?
  • What is your favorite spot for a hoagie or sub?
  • What do you call a deli sandwich in your part of the country?

I look forward to hearing from you.

Attention Sports Fans Where Do Lebron And These NBA Free Agents Play Next Year?

Monday, June 28th, 2010

Recently when I have been in NY and picked up a newspaper, it has a countdown to Lebron. The countdown is getting the NY fans all excited for superstar Lebron James to play in their beloved city and stadium.

The question is will it happen? Does Lebron play in NY, Chicago, Dallas (I hope) or end up back in Cleveland? There are tons of other superstars that are available and teams have been focusing on this free agent class for years. Teams like the Knicks, Nets and others have positioned themselves very well. But in the end do they get the grand prize Mr. Lebron James?

And what about D Wade, Ray Allen, Joe Johnson, Chris Bosh and Amar’e Stoudemire?

Time to make a few predictions. I will leave King James until last.

  • Ray Allen – very easy, win or lose game 7 (and I am writing this prior), he re-signs a 3 year deal with the Celtics. He is amazing, classy and one of the best pure shooters in the game.
  • D Wade – great player! Would love him on the Mavs. I think at the end of the day he re-signs with the Heat.
  • Chris Bosh – another great player but playing in the wrong city. He will move and I predict he ends up with D Wade in Miami. If this happens Miami will be tough next year.
  • Joe Johnson – I know the Celtics would want him back but that won’t happen. I am going out on a limb and saying that somehow someway Mr. Mark Cuban brings him to Dallas.
  • Amar’e Stoudemire – I have this feeling he is the first free agent to sign and does so in the Big Apple. He will be the one big free agent they get.

Drum roll please…. that leaves Lebron, the King. I say in the end he says no to NY and no to NJ and doesn’t re-sign with Cleveland. I think in the end he signs with the Chicago Bulls and will play with a young, athletic team next year in the NBA finals!

There you have it.

I have made my predictions.

Now your turn.

  • Where do Lebron James, D Wade, Ray Allen, Joe Johnson, Chris Bosh and Amar’e Stoudemire end up?
  • What do you think of my choices

I look forward to reading your comments.

PS the free agent signing period starts July 1!!!

Time For A Quick Fun Friday Quiz That Will Take Only A Minute!

Friday, June 25th, 2010

Most of us have heard acronyms over and over and know what they mean but the real question and it will be a fun one do you know what they stand for??

Today’s quiz will involve 15 common acronyms that you have heard over and over again.

Do you know what they stand for?

You will be on the honor system and all you need to do is say yes or no that you know what it is.

What I am asking is look at the acronym and take 5 or so seconds to say yes or no I know what it stands for.

I promise this will be fun and you will learn something for sure!

Good luck and who knows we may even give out a prize and yes the quiz will be timed so please don’t use Google to help.

Click here to play.

Thanks for playing we will post the correct answers on Friday July 16.

One Great Presentation With A Few Takeaways I Thought I Would Share! All You Have To Do Is Ask…

Wednesday, June 23rd, 2010

Have you ever gone to a conference and heard a presenter that was very compelling? Had a solid message? And frankly had some really nice takeaways?

Well a few weeks ago that exact thing happened to me. I was at a WOMMA conference and had the privilege of hearing Jeffrey Hayzlett, CMO Eastman Kodak present. During his very engaging presentation he mentioned a few things that I wanted to share.

He said we have created some really good best practices at Kodak around Social Media and Mobile Marketing. And he said all you need to do is contact a guy named Tom and he would send them to you. Well as I was sitting there I emailed Tom and before 10 minutes went by Tom responded with the reports.

WOW talk about great follow up skills! Especially when someone else promises that you will be doing something.

I have reviewed the reports and really believe there are lots of great takeaways.

I would be happy to share them with you. The reports are entitled:

  1. Social Media Tips
  2. Mobile Marketing Tips

All you need to do is post a comment and let me know if you want one or both of the reports.

Look forward to hearing from you.

Attention Market Researchers… How About A Big Welcome For David Almy!

Monday, June 21st, 2010

Over the past 25 years I have interviewed hundreds of people. During that time I have been involved in filling more jobs than I could count. One of the most gratifying searches to fill a position recently happened. I had the honor and privilege of being on the MRA CEO search committee along with Merrill Shugoll and co-chairs Colleen Moore-Mezler and Steve Schlesinger.

The process was very thorough. We met some terrific and very qualified candidates.

One of the most impressive candidates was David Almy. I personally enjoyed getting to know him and found David to be professional, articulate, had a great thought process and most important has tremendous PASSION!

Recently I had the chance to spend an hour with David one-on-one and came away more impressed than I was during the interviewing process.

He is a very quick learner, asks the right questions and will make well informed decisions.

A few things the press release won’t mention about David:

  • He was born in Japan
  • Played baseball as a kid
  • Loved the Phillies and Dodgers growing up
  • Loves pecan pie
  • Collects cars and owns 5 right now
  • Has a passion for politics, marketing and aviation
  • Favorite vacation spot is East Hampton
  • Likes to take pictures

Last week David was announced the new CEO of the MRA and I for one am very excited about his arrival. I hope you get a chance to speak to him and share my excitement!

So how about it – how about a big heartfelt welcome for David!

  • Any questions you have for David?
  • Anything you want David to be aware of?
  • Any events you want to invite David to be part of?
  • Any comments you want to make?

I know David looks forward to hearing from all of you!

What Is Your Favorite Saturday Night Live Skit Of All Time?

Friday, June 18th, 2010

So there I am walking on the streets of Chicago with a co-worker on our way to the conference hotel. As we were walking I asked R.W. if he had ever eaten at the Billygoat Tavern. He said he hadn’t and I followed up with do you know what it is? After he gave me that perplexed look I explained it was the restaurant that was featured in the Saturday Night Live (SNL) Skit “hamburger, cheeseburger” over 30 years ago. He remembered that and we chuckled at how funny Dan Akroyd, John Belushi, Bill Murray and Gilda Radner were in the skit

Our conversation then morphed into what are the funniest SNL skits of all time? When I think about that a few more come to mind:

The Chippendales dancers featuring Chris Farley and Patrick Swayze was absolutely hysterical. I still crack up thinking about it.

The other one I remember was Christopher Walken and Will Farrell with Blue Oyster Cult in more cowbell – very creative and funny! Watching Farrell dance around pounding the cowbell…is well…ridiculously funny!

  • What are some of your favorite skits of all time?
  • What do you think of my choices?
  • Who were your favorite characters on SNL?

I look forward to reading your comments.

Did You Hear About The New Mall? Only 3 Stores… What Are They????

Wednesday, June 16th, 2010

Yes you heard that right. A mall (your mall) is a little different than any other. The mall (your mall) will only have 3 stores in it and guess what – you get to pick the stores.

You literally have thousands of stores you can choose from and don’t worry about what the rent will be your stores will pay whatever you want them to pay.

The question is with so MANY choices what are the stores in your mall?

For me this was a little bit of a challenge. Initially I paused and my first choice was Nordstrom Rack. I have been shopping there for over a year and I like the style, store layout and prices.

My second choice would be Nike Town. Like the one in Chicago… Huge! I would love it to be interactive for the kids, huge, lots of levels and have tons of great merchandise.

My third choice is a little bit of a combo. So it would be a Barnes & Noble with a Starbucks café. Love to read, love the store and love Starbucks (even though I don’t drink coffee) as long as they always have rice krispy treats.

Ok your turn.

  • One mall (your mall)
  • Three stores!
  • What are your stores?
  • What do you think of my choices?

I look forward to hearing from you.

I Think I Have A Really Good Idea – What Do You Think?

Monday, June 14th, 2010

A few weeks ago I had just landed in Chicago and was in a cab on my way to downtown. A few things were for sure, it was hot in the cab and sweat was pouring down my face, I was thirsty and my Blackberry had less than 25% life left on its battery… Translation I needed a charge!

I stopped and thought – isn’t that a great business idea?! You are like “what, having a dead battery?!!” No, how many times is your IPOD, IPHONE, Blackberry or computer low on juice? Your electronic device that you rely on so much (at least I do, am I alone?) needs a recharge!

Why don’t cabs capitalize on these? Why don’t cabs have some type of system that you can plug in your electronics and get charged up while you are sitting in the cab on your way to your destination.

  • What do you think?
  • Would you use this service?
  • How much would you pay?
  • Is it $3.00 for 15 minutes?

I am really excited about this idea!

  • What do you think?

I look forward to hearing your comments.

Attention Sports Fans Ok I Don’t Get It — Everyone Seems To Love Soccer But Me!

Friday, June 11th, 2010

Last week I was catching up on my reading and saw the Sports Illustrated issue that had the caption on the cover “THE BEAUTIFUL GAME, What soccer means to the world.” The picture was a number of kids playing soccer on some types of make shift field. I actually liked the picture and the smiles on the kids’ faces.

Here is my question. Or actually questions!

But first a statement…

I don’t get it!

  • What am I missing?
  • I don’t like to watch soccer on TV!
  • I don’t like to go to a soccer game!
  • I don’t even like playing soccer!
  • Again what am I missing?

I have been to the World Cup game with 80,000 fans and I may have been the only one that didn’t enjoy the game.

Since most soccer games are low scoring games maybe that has something to do with it. The games are about positioning and defense and frankly I would rather go to a baseball game that was 12-10 or a football game 38-35 as opposed to a shutout.

Can you please help me!

  • Do you like soccer?
  • Did you play as a kid?
  • Do you play as an adult?
  • Have you been to a World Cup game?
  • What is beautiful about the game?

I look forward to reading your comments and helping me understand what I am missing.

Attention Sports Fans Who Is The MOST MEMORABLE Athlete Of All Time?

Wednesday, June 9th, 2010

A little different spin today. I would love to discuss not the best athlete of all time but the most memorable. The word memorable could mean a lot of different things.

  • It could mean they changed their sport like Jackie Robinson, Bill Russell or Joe Montana
  • It could mean he did different things on the field or court like Mark Fidrych
  • It could mean they were very flamboyant like Hector Camacho
  • It could mean they were very confident or over confident like Larry Bird
  • It could mean they had an ugly temper like John McEnroe
  • It could mean they were soft spoken and just were great like Walter Payton
  • It could mean they had amazing celebrations on the field like Chad Ochocinco

Not sure what it means to you so I will let you pick whatever definition you would like.

For me here are a few of my most memorable:

  • Arthur Ashe
  • Dennis Rodman
  • Jimmy Connors

Now your turn:

  • Who is the most memorable athlete of all time?
  • What do you think of my choices?
  • What is your definition?

I look forward to reading your comments.