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Archive for August, 2010

Time For Another Fun Friday Quiz

Friday, August 6th, 2010

Recently I received an email (thanks T.A.) that contained an article from 24/7 Wall St. predicting the top 10 brands that will go away in 2011. To qualify, they expect the brand to be gone by the end of 2011, or for its parent to be sold or go into Chapter 11.

Since most of us are researchers and certainly all of us have an opinion I thought it would be fun to see what you think.

So today I will be showing you a brand with a short description from the article and you get to say if the brand will be going away by the end of 2011. There will be a prize $200 American express gift certificate to the person who has the highest score. This contest will be open for 30 days and we will post the winner on 12/31/2011.

Good luck!

Click here to play

Attention Moderators – Time To Share A Few (Not All) Of Your Secrets

Wednesday, August 4th, 2010

I remember when I first started in the research industry I would sit in the back room of focus groups and manually move the video camera. It may sound boring to most of the readers but to me I enjoyed every second of it because it gave me an opportunity to see some great moderators. Even though I never went to RIVA or the Burke Institute for training I feel I received some amazing first hand training from doing that. I also really enjoyed the interaction of the clients in the back room. Most groups would have chatty clients and once in awhile would be evaluating the moderator and allowed me the opportunity to hear what was important to them. I also believe this training has enhanced my presentation skill set and also how to manage a meeting.

I have been around some terrific moderators in my day. That list includes (in alphabetical order):

  • Saul Cohen
  • Reva Dolobowsky
  • Stacey Hurwitz
  • Diane Iseman
  • Louise Kroot-Haukka
  • Dr. John McNichol
  • Amy Shields
  • Merrill Shugoll
  • John Sibley


Here are my questions:

  • What makes a great moderator?
  • What secrets or best practices are you willing to share?
  • With so much going on do you manage the back room?
  • Who has the best moderating training?
  • How do you handle difficult respondents?
  • Clients – when you are looking to hire a new moderator what do you take into account?
  • Do you eat something special before the group?
  • How mentally tired are you after the session?
  • What qualitative blogs or websites do you visit regularly?
  • Are there other people that could be of help?


Here’s something that I think would be a good resource to help people, a book by Robert J. Morais called Refocusing Focus Groups.

Here are links to it on Amazon.com and Paramount Books (the publisher).

I am really excited about hearing from moderators and their experiences and yes feel free to post a little information about yourself and if you are available for subcontracting.

What Are Your Favorite Animal Movies Of All Time?

Monday, August 2nd, 2010

It seems that almost every movie I go to over the past few years involves some type of animals. It got me to thinking about what are some of my favorite animal movies. So here is a list that I put together:

  • Jaws – I always liked Roy Scheider and of course that big Great White Shark
  • Turner and Hooch – I love Tom Hanks and even though the dog drooled all over the place I thought he was cute!
  • Andre – Come on every animal list needs a seal! And it doesn’t hurt that it was filmed in the northeast!
  • 101 Dalmatians – Come on 101 cute dogs that all look the same with Glenn Close
  • Beethoven – Big clumsy St Bernard who shares the spotlight with Charles Grodin
  • Dr. Doolittle – Eddie Murphy with tons of cute, fluffy talking animals!
  • Harry and The Henderson’s – A comedy with Bigfoot and John Lithgow. I still laugh when bigfoot rips a big hole in the roof as he gets into the car

And I think my favorite of all time animal movie is

K-9 – with Jerry Lee (German shepherd) and Jim Belushi. I thought this movie was very funny, It had a pretty good story line and kept my interest.

Ok your turn:

  • Do you like animal movies?
  • What do you think of my list?
  • What movies make your all time list?

I look forward to reading your comments.