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What Do You Look For In A Loyalty Program?

I am part of a number of loyalty programs. I gave myself 60 seconds to develop a list of all the ones I am part of (not including travel companies) and here is what I came up with:

  • Tom Thumb
  • Best Buy
  • Kroger Plus
  • Johnny B’s
  • Cavalli Pizza
  • Barnes & Noble
  • American Express

I am sure I missed a few for sure. For me to join a loyalty program it needs to be a few things:

  • Very easy to redeem points for a free item
  • Not a ton of rules or fine print
  • Easy to understand how many points I have accumulated
  • Not get a tremendous amount of emails or spam.

There are a few of my rules.

  • What do you look for in a loyalty program?
  • What makes you say yes when the cashier asks you to be part of their loyalty program?
  • What loyalty programs are you part of?
  • Which ones are the best?
  • Which ones don’t work?

I look forward to reading your comments.

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