All of us get tons of emails and within those emails there are ones that have more importance than others and some that are very simple but because I tend to look at things a little different that can have some big meaning for me.
One of those emails is this one that was from American Airlines and the subject was “Merrill, Thank You For Your Loyalty”. I really like this email and especially the word “loyalty”. Don’t we all want loyal friends, family, colleagues, clients and the same is true about products and services they want OUR loyalty.
I thought about that word in terms of products and services and within 30 seconds came up with 5 that I am loyal too and they are:
- Coke – I love soda and specifically coke in a 20 ounce bottle
- American Airlines – yes it is easy to be loyal to them since I live in a city where they have a hub – regardless I like the airline and feel the customer service and awards programs are very solid. In addition they have helped me out and waived some fees in the past when they really didn’t need too.
- Cape Cod Potato Chips – maybe I am loyal because I am from Massachusetts and it something that brings me back to a happy place. I really love their chips and given the choice of 1000 different chips I would always choose name regardless of price
- BMW – I really like the car, the performance and service. I have had 3 different ones and next year it will be a 4th!
- Lucky Jeans – I really like the brand, how they feel and the look.
Ok your turn:
- Do you like the word loyalty?
- What brands and services are you loyal too?
- Of those companies do you care about price or not at all?
I look forward to your comments.
Michael Halberstam says:
Marvel Comics
Shirts—Nat Nast. Agave, International Laundry, Tommy Bahama
Cars—Lexus
Yankee baseball
I rarely drink anything but water but I like a good Hires root beer on tap
La Salsa
Amex
Janet says:
I too am loyal.
1. BMW…on my 3rd
2. Starbucks…drink it every day. Not happy with logo change though.
3. Weight Watchers Chocolate Ice cream Bars: Delicious, satisfying, low calorie (1 point) but expensive. Eat 2 every day
4. Southwest Airlines…they are THE BEST
5. Panera Bread…eat lunch there every Saturday and when I am going off my diet nothing but their shortbread cookie will do.
6. YMCA Best gyms in America
Ed Sugar says:
1.Trader Joe’s – I could not imagine living beyond an hour’s drive of one.
2. In ‘N” Out Burger – see above
3. Brooks “Addiction” running shoes – on my 13th pair in the last 6 years.
4. Quaker Oats (old fashioned) – everyday for breakfast
5. Nordstrom – for men’s shoes – expert sales staff
6. Obscurity Cellars – produces some of my favorite wines
7. MLB – for all their faults, missteps and dofus decisions, I am still their lemming
8. Joe Queenan – if he writes it, I will buy it, I will read it and I will laugh
9. The Wall Street Journal – a must read everyday
10. Verizon – bets customer service around. It is so simpel and easy to speak to their tech and service team.
Matt Gershner says:
Price is always important – but it’s not the #1 thing to look for. Easy, value and service are more important.
1 – Costco brand items – good quality, reliable, good value
2 – Target – Well-designed, clean stores – also with a good “house” brand.
3 – American Express – awesome customer service paired with the best rewards program
4 – Hyatt and Starwood – great hotel brands that really reward loyalty
5 – Amazon.com – huge selection, free shipping, competitive prices. Saves me a ton of time getting what I need.
6 – Whole Foods – Great selection and I can trust the quality.
7 – Brooks running shoes – there is no better quality sneaker for running.
Gary Lawson says:
I am loyal to American Airlines, mostly because they are a good corporate citizen, they devote energy and resources to help our wounded military and the children of those members of the armed services who have died since 9/11 (Snowball Express). They get me where I want to go safely and mostly on time. Oh, they followed me here from NYC, so they can’t be all bad right.? I am also a loyal fan of Lexus and their amazing dealerships. We lost a sunroof to road debris during a cross country trip to our son’s graduation and a dealer in Little Rock AK went above and beyond to get a temporary repair done so we could of course drive the next 600 miles without being flooded and frozen. Oh, I am a very loyal fan of MARC who has each year helped us poll the Snowball Express families so we can do it better next year. Thank you Merrill
Beverly Redler says:
American showed their loyalty to you through their actions (waiving fees). I got the same ‘Thank You’ email and I think I flew on them once this past year. Nice thing to say it, another to show it. THAT’S where American earned YOUR loyalty.