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Hey Looking For A Bank – Is This One For You?

A few weeks ago Citibank launched what they are calling the “Bank of the Future” in New York. In reading the story this bank is different than all other banks.

  • Instead of picking up a paper brochure, patrons can use one of the six interactive sales walls with touch screen capabilities to learn more about bank services.
     
  • Instead of using deposit envelopes, they can use enhanced-image ATMs to deposit checks without them.
     
  • Instead of waiting for business hours to speak with a customer service representative, customers can use a 24/7 video chat station in the ATM lobby.

The bank is huge – enormous in fact with almost 10,000 square feet.

In the article the strategy for the bank is to be more like a cafĂ© or lounge. Yes there is free wifi and also high end “media walls” that display news, weather, and information of course about Citibank. And yes just to play into the social networking game there is a special chip that accesses a special Foursquare feed. Whenever a certain amount of people check into the branch, an “internal marketing screen” shows which users are inside the branch at that very moment.

Citi plans to open other branches that in other key U.S. markets, including San Francisco, Washington D.C., Los Angeles and Chicago.

Ok now your turn:

  • What do you think of this concept?
     
  • Have you been inside this branch?
     
  • Will you go in and "hang out" to use the free wifi?

I look forward to reading your thoughts.

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