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Aren’t Restaurants That Have A City In Their Name Limiting Themselves?

A few weeks ago I was going to lunch with a colleague (thanks S.H.) and we ended up at Boston Market. As we were eating, our conversation centered around the name of the restaurant. I was, and still am, curious if having a city in their name helps or hurts them?

We thought for a few minutes and came up with three restaurants that have a city in their name – the list we have compiled so far is:

  • Boston Market
  • San Francisco Oven Company
  • Jersey Mikes

I am still wondering if having a city in their name is a good thing.  Here are my thoughts.

  • Boston Market – I am not sure the name helps at all and in some ways might hurt. Meatloaf, chicken and turkey aren’t really a mainstay in Boston so that’s why I don’t think it really helps the brand.
  • San Francisco Oven Company – I am neutral on this one.  I believe the menu is all about the Bay Area but I am not sure people care and has the concept caught on?
  • Jersey Mikes – I think the city helps and helps a lot! When I think of cheesesteaks, chicken sandwiches, subs, and hoagies I do think of New Jersey. I really believe this name is perfect!

What do you think?

  • Does a city name help a restaurant?
  • What do you think of my comments?
  • What other restaurants have a city name in them?

I look forward to hearing from you.

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