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Attention Researchers! Are You Going To The ARF This Year?

Growing up, the place to be in August was always Saratoga, NY, and the place to be in March was the Advertising Research Foundation conference and exhibit hall, which was always at the NY Hilton. Well, the August place to be hasn’t changed at all BUT the March place to be (in my mind) has changed. Re:think 2012 The ARF Annual Convention + Insights Zone is March 25-28 at the NY Marriot Marquis. Over the years, so much has changed about this convention. Gone are the huge crowds and hundreds of exhibits. I have been going to this exhibit for so long I still have pictures with sports stars like Walt Frazier and Charles Oakley, courtesy of Beta Research.

Every year I would really look forward to this event but the event has changed and my desire to go has as well. I now only attend part of the two day conference, and set-up meetings with research partners, clients, and staff, and interview a number of people while I am in NY.

I have attended some of the sessions in the past, but haven’t found the quality of the presentations to be consistently at a high level, or worth the fee.

  • Are you planning on going to the ARF?
  • What do you hope to accomplish?
  • How long do you plan on going for?
  • What is your favorite ARF memory?

I look forward to reading your comments.

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