M/A/R/C®
Search the blog:

Attention Researchers… Any Interest In Pinterest?

Pinterest hasn’t been around that long so some of the readers of this post may not know what Pinterest is so let me start with a definition:

Pinterest is an online pinboard. Users can organize and share things you love.

Today’s question is can we use this as a new research technique? Here are three potential ways that I believe we could use Pinterest in qualitative research:

    1. It seems to me that you could use it as a way to warm-up respondents prior to a focus group.

    2. I also can see it as a follow-up after a focus group as a way to gather additional insight.

    3. In addition, I could see building a community and gathering a ton of insights from all of the respondents.

What do you think?

  • Are you using Pinterest in research projects?
  • How do you think you might use this as a research technique in the future?

I look forward to reading your comments.

3 Responses to “Attention Researchers… Any Interest In Pinterest?” - Leave a Reply






Thank you for your comments. If you would like to sign up for your picture to be displayed next to your comments, click here to go to gravatar.com