M/A/R/C®
Search the blog:

What Do You Think Of Wal-Mart’s New Ad?

I was reading the Sunday paper recently and I came across a Wal-Mart ad that read:

 

DID YOUR LOCAL BEST BUY JUST CLOSE?
We have the top brands and low prices.

 

The ad was a full page and highlighted a number of TVs and Xbox 360 consoles.

I must admit the ad made me pause for a minute to think about their opening line and strategy.

 

DID YOUR LOCAL BEST BUY JUST CLOSE?
We have the top brands and low prices.

 

Usually I am not a fan of a company going after their competitor. I don’t really like when they mention their competition in an ad but for me what Wal-Mart did is very tastefully done and I like the ad.

It was simple, didn’t really go after Best Buy a lot, and just stated a fact – that some Best Buy stores have closed and you might be in the need of a solution that we can provide.

  • What do you think?
  • Do you like the ad and message?
  • Do you like when an ad mentions the competition?

I look forward to reading your comments.

2 Responses to “What Do You Think Of Wal-Mart’s New Ad?” - Leave a Reply






Thank you for your comments. If you would like to sign up for your picture to be displayed next to your comments, click here to go to gravatar.com