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Is It Me Or Are There Too Many Choices?

A few weeks ago I was at a fast food restaurant and went inside because the drive-thru was backed up. As I was trying to decide what I was going to eat I saw a note on the menu board that said “We have over 115 different types of drinks.” As I looked to my left I saw this beautiful looking piece of art that was actually a new soda machine. After lunch I went to CVS to pick up some vitamins at CVS and the next thing I knew I was in the right aisle but there must have been 20+ different choices and to be frank, I had no idea which one I should buy!

Is there such a thing as too many choices?

I must admit I am a little nervous when someone asks me to pick up a bag of chips. In the grocery store these days there are literally hundreds of different choices in the snack food aisle and it is almost a guarantee that I will buy the wrong item!

There are only a few choices when getting gas – which in my opinion is a good thing. How long would it take me to make a decision and pump gas if there were 39 choices? Hint – a very long time!

  • Isn’t it possible that too many choices slows down the line and costs the retail establishment or QSR money?
  • Can all of our brains handle all of the choices of today?
  • In your opinion are there too many choices in certain categories like gum? Coffee?
  • Are there certain categories that have too many choices?

I look forward to reading your comments.

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