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Archive for December, 2012

Sometimes You Can Get A Bonus For Being Nice…

Wednesday, December 5th, 2012

Few weeks ago my sister needed to exchange something at Kohl’s and I went along for the ride. Rarely missing an opportunity to shop, I ended up buying a few items. As I was checking out, I was speaking to the cashier named Nancy who was very sweet and outgoing. I had asked her about business and a few other things. She rang up my order and asked me if I had any coupons. I said, “Unfortunately I don’t,” and she said, “Well now you do,” as she proceeded to punch in a coupon that saved me almost $20.00 of my order. After I thanked her for doing that, I asked her two quick questions:

  • I assume you don’t give the coupon to everyone, so how do you determine who you give the coupon to? Before I tell you what she said I believed I knew the answer but wanted to have her say it. She smiled and said, “Well, if you are nice I give the coupon.”
  • My follow up question was what % of people are nice? She smiled again, felt a little uncomfortable and responded with an answer of less than 30%.

I realize that shopping around the holidays can be a pain, have huge lines, stores don’t always have the right prices on each item and might be out of stock of the item that you are looking for. Regardless of that – I think everyone should always be nice! No matter what! Too many people take things out on servers at restaurants or cashiers at retail stores.

Being nice is something that should come natural to people and is the right thing to do.  And sometimes a surprise can happen that can save you some money.

  • Has something like this ever happened to you?
  • Have you experienced unruly customers during the holiday season so far?

I look forward to reading your comments.

Sorry, CVS… You Keep Missing A Big Opportunity

Monday, December 3rd, 2012

A few weeks ago I was in a CVS and buying a few items that included a case of water, a newspaper and a candy bar for one of my kids. As I was leaving, the cashier handed me my receipt which literally took 15 seconds to print out. I promise, no exaggeration. As I was walking out, I chuckled a little bit while reviewing the 42 inch receipt. Seriously, see the picture to the right – I bought three items and the receipt was over 3 ½ feet long. Ok, let’s get past that and go to what was on the receipt. Besides my items, there was an opportunity for a $1,000 sweepstakes and coupons for:

  • Get a flu shot today and receive 20% off
  • $4.00 off when you spend $20 on vitamins
  • $6.00 off beauty purchase of over $15
  • $1.50 off any shampoo or conditioner
  • $2.00 off any Nature Bounty Vitamin
  • $1.00 off Excedrin  – for Life’s headaches

Very few of these coupons are personalized to me – meaning based on prior purchases. Since I used my extra care card, CVS knows a ton about me, my habits and other things. Of these six offers, I bought only vitamins a week prior to this purchase. Clearly, there was no chance for me to buy them again. I forgot to mention that all of these coupons expired November 27 – less than a week after my visit.

I must admit that I don’t get it and feel that CVS has wasted a lot of resources, information, paper, my time and most importantly from their standpoint, an opportunity to persuade me to shop more in their store and increase their revenue.

If the six coupons were about the products that I shop there for like soda, newspaper, candy for my kids, dish soap, detergent and paper towels, the coupons would have had a positive effect on my purchase intent.

Sorry CVS – this strategy just doesn’t work with me – does it work for you?

I look forward to reading your comments and thoughts about what I have written.