M/A/R/C®
Search the blog:

Archive for February, 2013

Hey Airline Industry! I Have An Idea…

Monday, February 4th, 2013

I must admit that I don’t enjoy flying as much as I used to. Funny – because many of the people I speak to about this subject feel the exact same way. A few weeks ago I had one of my flights cancelled on American Airlines. Let me start by saying that AA is not only my preferred airline, but I truly believe they do a nice job overall.  Anyway, my flight was cancelled because the aircraft was taken out of service and needed to stay another night in Atlanta.  This made me think about the next time I need to change my travel arrangements – meaning I need to fly back to Dallas earlier, later or whatever – American Airlines will more than likely charge me a $150.00 change fee. Sound familiar?

Well, can’t we change that way of thinking?

If I went to my American Airlines account I would see segments flown this year, miles, and first class upgrades… How about another category called “Free Flight Changes”? What I mean is for every flight that American Airlines cancels, they would give me 1 point. I then get to use that point when I need to make a change to my travel arrangements. Your account can never go negative meaning you have to have a point in your account to get a change fee waived.

  • What do you think?
  • Could this work?
  • Does this make sense?

I look forward to your thoughts.

You Want To Do What In Cowboys Stadium?!

Friday, February 1st, 2013

I have said it before. I believe Jerry Jones is a marketing genius. Ok, I will say it again. He is a marketing genius. Read on to see what I believe would be a no brainer to have in Cowboys Stadium.

Jerry Jones and America’s team have the perfect place for a one-of-a-kind adventure. Why not have high above the field an adventure that is so cool that every football fan in America and every visitor to the stadium would want to do? I’m talking about a ride that is so thrilling that you will want to do it over and over again.

Here is the idea – a 700 foot zip line installed high above the greatest stadium in the country – a zip line that is hundreds of feet off of the ground and soars across the greatest field in the National Football League.

What if I told you that Jerry Jones was installing a zip line that was 700 feet in length and was guaranteed to be safe? Engineers have thought of everything and given the green light that nothing will go wrong…

Click here to take the quiz.

I look forward to reading your comments.