Last month I was reading an article that I found very interesting. Rapid Realty in New York is giving incentives to employees (40 so far) who have gotten a tattoo with their company logo.
The CEO says their staff is very passionate about the brand and one of the reasons that people do it, but I am sure some additional dollars certainly help as well. Anyone who gets a tattoo gets an extra 15% commission.
Well, let’s test their theory a little bit.
- Would you get a tattoo of your company logo if you got $1,000?
- How about $5,000?
- What would your price be to get a tattoo with your company logo?
What do you think of this strategy?
When I think of passionate brands I quickly build a list that includes Starbucks & Apple. I wonder if those companies have or would ever have such a policy?
I look forward to reading your comments.
Matt O'Mara says:
I called on Harley-Davidson a while back to discuss brand equity. I made the comment that HD was one of the few brands that their customers were willing to pay to adorn the logo on their bodies. My client agreed and then pointed out that several of the employees also were sporting variations on the HD logo (somewhere on their body)!
You just won’t see that with Buick customers 🙂
Naomi Lenoci says:
No thank you on any tattoo! What if you leave the company/! Do they pay to have it removed? As you change jobs you could have logo’ s all over your body – a virtual map of your business/working life! That seems funny and strange at the same time.
Tracy says:
NO comment … DSEN
Jim Steber says:
Why stop at doing this for just your company. Get paid to advertise for the brands and charge advertising rates. We can have the Nike swoosh on our ankles, Charmin as a tramp stamp. Print Bell on our forehead that our motorcycle helmet can cover. The brand of hearing aids can be inked on the side of our ears. Perhaps a note on what protection used for various reasons. Just think if LeBron wanted to make more money. Lots of ad space, or perhaps not.
roger austin says:
would not do it for any price.
Bo Mullan says:
This is bad company behavior by using their money position in a very personal way to take advantage of their employees. Rapid Realty demonstrates incredible irresponsibility for their employees well being and I would never use their services. They sound scary and abusive.
Kelly Heatly says:
Heck no! I suppose if I were covered in tattoos, then a nice monetary incentive would help offset the cost of all the others. Besides, I think tattoos are personal, not business (even though I don’t have any).
John Castellano says:
I am not a fan of Tattoo’s for me to get one on my body I’d take NO less than $75K and it would have to be in an area that if I were wearing a polo shirts and short pants it would not be seen.
Fee Sepahi says:
That’s fascinating! People’s skin as billboards!
Not that I would get a tattoo, but if I were, I would like the payment to be on an annuity basis and for a life time. That’s how long I have to wear it or a clause in a contract that states they have to pay for removing it, should the company go bust, be bought out, merged or canabalized by possibly another who I may not want to endorse.
I would also have to select where it’s visible, as I know athletes are very specifically obligated to display logos in key areas of their garments and gear.
Jim Steber says:
The life time Annuity would be the right payment. In return you would have to make sure it looks good even when it begins to sag.
JENKINS says:
State offense; Penn State is talented, but they aren’t the New England Patriots (althoughmaybe Troy Calhoun disagrees). Not that they need to be the Patriots to move the ball on Navy, of course. Penn State is about as
Tracy says:
Earlier I had said no comment because many of you know how supportive I was of the company i worked for in Costa Rica. When I started there it was only a 2 million dollar company, but when we reached 25 million I was so proud of what two sales people accomplished that I did just that, I got a tattoo of the company stock symbol. Was it an idiot thing to do “Yes”,, but to this day I am still proud that I helped build a company to 25 million dollars. I don’t work there anymore and still look at it with pride at what we did. I was not offered any money to do it, I just did it out of pride.