Search the blog:

Archive for June, 2013

How Much Do I Owe You? Free… Really?

Monday, June 3rd, 2013

Last month I was out with the kids and before dinner I decided to get a new battery for my watch. As I walked into Jared – The Galleria of Jewelry each of my kids ran in a different direction – very true and funny all at the same time.

A salesperson came up to me and asked me how he could help.  A few minutes later he handed me my watch back and of course, he adjusted the right date and time. I quickly said thank you, pulled out my wallet and asked him what I owe. As I tried to hand him my credit card he said, “That’s okay. Please think of us for your next jewelry purchase.” I said thank you and said that really wasn’t necessary at all. He said, “It is our pleasure and we really look forward to seeing you again – very soon!”

WOW! Again WOW!

I was really impressed, perhaps a little shocked. In a world and business environment where nickel and diming clients happen way too much, here is a business with a strategy of giving something away for free. I wonder if all of their stores do this and if they consciously make a decision to do it as a loss leader thinking that the good will that they are providing will pay them dividends in the future!

Well, it worked with me. I will be back and tell the story to anyone who will listen.

Thank you Jared – The Galleria of Jewelry. Your service is as bright and shiny as your most expensive diamond!

  • What do you think of their gesture?
  • Has this type of thing happened to you at other retail stores?
  • Do you give away something for free in your business?

I look forward to reading your comments.