A few weeks ago S.S. sent me a funny email that I thought I would share with you…
10 Signs You Are A Market Researcher
- You know that an IHUT is not a dwelling for Apple employees.
- You’ve introduced your friends as respondents.
- You can spell Honomichl. (Wouldn’t Jack’s Top 50 have been easier?)
- You’ve had to convince new acquaintances that you are not personally responsible for calling them at home during dinner.
- You know that a Monadic design is not a type of wallpaper.
- When people ask about Big Data you tell them you know everything but unfortunately you have to keep it a Big Secret.
- You are excited to find out what made the cover of Quirk’s this month.
- You’ve thought about the horrific possibility of a research civil war between the Quants and the Qualies.
- You can get lost in a good data book.
- You know that an industry as powerful and complicated as ours cannot be governed by any less than 10 associations.
- Which one is your favorite?
- Which one made you chuckle the hardest?
- Do you happen to have one to add to the list?
I look forward to reading your comments.
Michael Halberstam says:
All of them are good. The Big Data one is the best.
Fee Sepahi says:
Hi Merrill,
Love this one: 4. You’ve had to convince new acquaintances that you are not personally responsible for calling them at home during dinner.
I would add that when explaining the industry to a non market researcher, one needs to convince them; yes, product development, marketing, customer satisfaction, all comes from people like you.
Happy Holidays!
Fee
Jeffrey Adler says:
Rumor has it that even though market researchers know that an IHUT is not a dwelling for Apple employees – several Apple employees did not know that and are now living in an IHUT with monadic wallpaper.
OK – I might have started the rumor – but that is not important.
Ed Sugar says:
Since I started in this profession during the G.H.W. Bush administration, when asked what I do for a living it has been a variation of #4 or “I help make the world safer for microwave popcorn”.
Lance Hoffman says:
Another variation of number 4: We’re not the ones trying to sell you anything (those are our clients)!
Al says:
11. Your “what you do for a living” answer is met with, “Oh, so you’re one of those guys who try to sell me things I don’t need.”
Magda Cooling says:
12. When you see the abbreviation of AMA – that could be American Marketing Association or Medical Association. ADA could be the American Dental Association or Diabetes Association.
13. You know what a CATI and IDI are.
14. You have friends all over the world!
15. When talking with friends, we probe them for details.
Al says:
haha…I’m so #15
John Bassler says:
These are good, but allow me to show my ignorance: what’s an IHUT?