Recently I have heard more and more discussions around how many steps a person has taken each day. I actually had two strangers see that I had a Fitbit on and asked me where I was for the day. A few times I even said to my friends, let me guess how many steps I think you have taken in a day. Does all this lead to the next big marketing promotion or betting trend in Las Vegas?
Are we a few months away from being able to guess how many steps Rafael Nadal took during a tennis match in Wimbledon? So basically if you asked Rafael or any tennis player to put on a Fitbit prior to a match and asked fans to text their guess and the winner would get a signed shirt, gift certificate, or whatever… I would suggest that thousands of people in the stadium or hundreds of thousands of fans watching TV would sign up for this.
If I am right, this may also lead to Vegas establishing proposition bets on how many steps were taken in a match. Yes this could apply to other sports as well like basketball, football, volleyball – the difference is it would probably be a chip instead of a Fitbit that you wear on your wrist.
Okay…
- Am I crazy or could this really happen?
- Wouldn’t this be a great promotion?
- Would you text your guess and sign up?
I look forward to reading your comments.
P.S. – I think this would be such an inexpensive marketing promotion that someone should do this right away!
