M/A/R/C®
Search the blog:

Archive for June, 2016

Sorry Menchie’s you are doing this all wrong……

Monday, June 6th, 2016

Recently I have been taking the kids to Menchie’s Frozen Yogurt more and more. Most of the time we take the yogurt to go but this time we enjoyed our treat inside the restaurant. There was a steady stream of customers and one by one as they were paying they were asked the same question, “can I have your phone number to sign you up for our loyalty program?” With no surprise, one by one the nice employee got a no that’s ok, or I am all set.

I am sure corporate has trained everyone to ask that question but perhaps the benefits of the loyalty program should be mentioned before going right for the money shot of can I have your phone number. Loyalty programs are different and I have a feeling frozen yogurt is something that people do a few times a month and if they knew how this program worked I am sure they will have more success than 0-9 as I watched.

  • I realize the sample is small but what do you think?
  • Would you sign up for a loyalty program if they led with a question about your phone number?
  • What could they say to get you to sign up for their program?

I look forward to reading your comments.

Did you hear the rumor? The next James Bond will be from the research industry!

Friday, June 3rd, 2016

Can you imagine if the next James Bond 007 was from the Market Research Industry? Well time to dream and pretend that is exactly what will happen! So someone from this great industry will follow in the footsteps of Sean Connery, Timothy Dalton, Roger Moore, Daniel Craig, Pierce Brosnan and others!

Since Daniel Craig recently turned down $100,000,000 to play James Bond in two more movies saying he was done playing the international spy, they are now in search of a lead man for the role! Even though I am not a casting director I say look no further! As of this year there have been 25+ films in the series and the next one will include one of ours! One of our own from the market research industry!

Here are some of my choices:

  • Jason Miller – crazy, unshaven, piercing eyes and, of course, you NEVER know what he is thinking!
  • Steve Schlesinger – tall, grey hair, worldly, and a pony tail!
  • Vikram Hosur – Young, good looking, mysterious, into martial arts and could do his own stunts!

Okay, your turn.

  • Who would you add to the list?
  • Who would you vote for?
  • Why do you think they are worthy of a $25,000,000 pay day?

I look forward to reading your comments.

Attention researchers – what happened to all the consistency?

Wednesday, June 1st, 2016

Many of you know that I grew up in the research business. Since the mid 80’s I have called the research industry my home. When I started, the year would start slow, build, and then explode in the second half of the year and especially the fourth quarter. What I was taught (Thanks John Boni, Marianne Schafer and Sanford Schwartz) was that 40% of our revenue would be in the first part of the year – that would leave 60% for Q3 & Q4. Most years we would do 32% of our revenue in Q4 and 28% in Q3. For many years that’s what it was and that’s what we built our business on, prepared and braced ourselves on – now life is different!

In the past 8 years, the fourth quarter has been our best only half the time! One year we came out of the box fast and knock it out of the park in the first quarter, and then things slowed down. Another thing that I was taught is that clients hold some of their budget for the second half of the year – that doesn’t appear to be happening as often.

  • Are you noticing the same thing?
  • What happened to the days of 32% of your revenue coming in the fourth quarter?

I look forward to reading your comments.