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Archive for the 'Economy' Category

Nice Use Of Words TARGET — Keep Up The Good Work!

Monday, May 24th, 2010

Over the weekend I was at a Target store and after purchasing a few items I was standing in the checkout line. The line had maybe 3-4 people in it and as I was looking around for some impulse items to buy (yes I am guilty of that) I noticed something interesting on the cash register. As the person in front of me was paying I noticed something come up on the register that I had never noticed before. It said “The guest is entering their pin number”. I assumed the person in front of me was using a debit card and no, that wasn’t the interesting thing about this. To me it was the word guest! I thought that was a GREAT word to use. To me they could have used a number of other words like client or customer. But they didn’t they chose to use the word GUEST.

When I think of the word GUEST I think about someone coming to my house or going to someone’s house and be treated very nice or very special almost like a special occasion.

  • As a retail shopper don’t you want to be treated special?
     
  • Don’t you want to be treated nice?
     
  • Doesn’t the word GUEST imply that?

Ok you may think I am a little nuts for noticing this on the cash register but I do pride myself on noticing everything. So please get past the point that I might be crazy.

  • What do you think of the word GUEST?
     
  • Have you noticed this before?
     
  • Should that word be more prominently displayed in their stores?
     
  • Are there other words that you like to describe a customer?

I look forward to your comments.

How Has The Economy Changed You?

Friday, July 17th, 2009

To me every day is a learning experience. You can learn something from every situation. And even though the economy is very challenging, I totally believe that there are tremendous learning opportunities and life lessons there as well.

So here is the question: What has the challenging economy taught you?

For me the first lesson it has taught me is this difficult time has had a ton of highs and lows and for me I am trying to be much more even grounded and not get too excited when something goes well and don’t get too down when something goes in the other direction.

Now your turn.

What has the challenging economy taught you?

I look forward to reading your comments.

Time To Fill In The Blanks

Monday, March 23rd, 2009

It is probably on everyone’s mind daily. If you watch TV, you hear about it. If you look at the newspaper, you read about it. And probably it is a topic of conversation with your family, friends and industry contacts.

What am I talking about? The economy. The seven letter word that is on everyone’s mind. The question is what are you doing different because of it?

How do you finish these two sentences?

  • The economy is forcing me to ______________________?
     
  • No matter what I am still going to do ________________?

For me the second answer is very easy for me. No matter what, I am still going to:

  • Fund my children’s 529 accounts
     
  • Max my 401k contribution year after year
In terms of what the economy is forcing me to do is:

Having a little more cash on hand–even though I believe it is a great time to invest long term, we just want to be careful and a little conservative

Now your turn:

  • The economy is forcing me to ______________________?
     
  • No matter what I am still going to do ________________?

I look forward to reading your comments.