Title: Account Manager

Salary: Commensurate with Experience

Job Description

M/A/R/C^® Research is a full-service, custom research firm. Founded in 1965, we offer our clients extensive experience in conducting strategic marketing research initiatives, such as brand equity, tracking, segmentation, optimization, forecasting, customer value analysis and customer satisfaction. As part of the Omnicom Group, M/A/R/C has access to extensive resources to enhance product and service offerings to our clients.

The Position

Responsible for selling and growing revenues through understanding of research objectives and the appropriate methodologies to address them coupled with a strong client service ethic and ability to analyze and succinctly deliver results. Meeting revenue and profit goals will be required.

Responsibilities

• Growing and maintaining client relationships (day-to-day contact/consultant)
• Identifying client needs and appropriate research methodologies to address these needs
• Understanding, recommending and reporting alternative methodologies, including: Offer/Positioning testing, Tracking, Attitude and Usage and Optimization; Forecasting experience a plus
• Compiling winning proposals
• Overseeing development of questionnaire, analytical plan and report
• Writing/presenting research findings, conclusions and implications
• Ensuring client deliverables (questionnaire, toplines, reports, etc.) meet research objectives and contain value-added insights into implications and business impact.

Skills

• Minimum of 8 years in Research Account Management - forecasting experience a plus as well as consumer package goods or pharmaceutical experience
• Bachelor's degree in a related field. Masters degree a plus.
• Strong research fundamentals including ability to recommend alternative research designs, understand statistical output (as user.) and analyze results through delivery of implications
• Strong verbal and written communication skills
• Solid negotiation and sales skills
• Assertive business development mind set - must be comfortable with a sales goal
• Strong interpersonal skills, good team player/builder/leader, ability to mentor and coach others
• Risk management skills (assumes risks/supports risk taking)
• Financial management skills
• Ability to travel to meet client needs

Position is available in Dallas, TX, or Greensboro, NC.

Title: Insights and Strategies

Salary: Commensurate with Experience

Job Description

M/A/R/C^® Research is a full-service, custom research firm. We offer our clients extensive experience in conducting strategic marketing research initiatives, such as brand equity, tracking, segmentation, optimization, forecasting, customer value analysis and customer satisfaction. The company is headquartered in Dallas, TX and has a large branch office in Greensboro, NC.

Job Functions

• Proposal development.
• Design and analyze projects and programs to meet client's research and business needs.
• Design questionnaires.
• Develop analytical plans.
• Document key elements of the analytic process (e.g. types of tests run, rules used for calculating statistics and maps, sample groups included, etc.)
• Liaison with Advance Analytics team - schedule/manage/monitor all marketing science functions.
• Prepare final report/presentation.
• Participate in client presentations.
• Assist client service with client interface and relationship building.
• Consult with clients on strategic business issues.
• Support new client development activities.
• Cost control of design and analysis elements.

Skills

• Competent in identifying business/research issues and translating into research design and analysis.
• Strong conceptual and quantitative skills.
• Solid understanding of research methods and statistical techniques.
• Data collection techniques.
• Research design.
• Statistics (as user.)
• Analysis.
• Report writing through conclusions/implications.
• Strong verbal and written communication skills.
• Strong interpersonal and relationship skills - both internally and with clients; team player.
• Leadership skills.
• Can work independently with minimal direction.
• Flexible and practical - can balance research designs and analysis with budget, timing and other constraints; can work to a budget.
• Continuous improvement mind set.

Accountabilities

• Client deliverables (questionnaire, toplines, reports, etc.) meet research objectives and (where appropriate) contain value-added insights into implications and business impact
• Accurate estimates for professional time.
• Error-free questionnaire and banner/tab plan.
• Marketing science and reporting processes are delivered accurately, on-time, and on-budget.
• Topline, analysis and/or final report are error-free, answer project objectives, and are implications and issues oriented.

Qualifications

• Bachelor's degree in a research related field. Preferably a graduate degree in a related field.
• 2-5 years' experience in a marketing research setting.
• Must be able to work in the Dallas or Greensboro Office.

Title: New Business Developer

Salary: Commensurate with Experience

Job Description

The Business Development position will be filled by someone who is willing to assume responsibility for identifying business opportunities in both prospective and existing accounts, and managing the sales cycle to a successful conclusion. This person will serve as a key contributor to the overall growth of the firm.

Responsibilities

• Growth of the business through acquisition of new clients
• Activities include prospect generation, needs identification, qualifying the opportunity and engaging the appropriate subject matter experts to close the sale.
• Responsible for a high level of management and account planning.
• Working in a collaborative way with both Account Managers and Methods Consultants.
• Becoming the Client Advocate.

Skills

• A minimum of 5 years of sales experience in a marketing services environment, selling custom marketing research.
• Documented sales successes crossing a mix of product and service categories.
• An ability to associate marketing issues with appropriate research solutions.
• Excellent planning and organization skills.
• Strong relationship building skills.
• Demonstrated leadership abilities.
• Evidenced team building skills, and a willingness to work with any and all resources to achieve success.
• An undergraduate degree in business or a related field, with an advanced degree a plus.
• A solid understanding of marketing principles and practices.
• In-depth understanding of research methodologies a plus.

Compensation

Compensation includes a base salary commensurate with skills and experience, along with an incentive bonus program based on personal performance. An attractive, comprehensive benefits package including health and welfare benefits, a company matching 401(k) plan, and an employee stock purchase plan. This position is available in Dallas, TX, Greensboro, NC, California, Chicago, New York or any other major metro area.