M/A/R/C Research

M/A/R/C^®

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BRAND HEALTH &
ENGAGEMENT

It's a challenge to keep pace in markets that are constantly evolving. We provide solutions that give you the knowledge to drive competitive advantage so your brand can go from just surviving to thriving.

Diagnose your brand's health and the drivers that will boost potential

M/A/R/C^® offers a unique forward-looking approach to understanding brand health by identifying your brand's relevance and strength in the marketplace. We layer in sophisticated key driver analysis to pinpoint actionable steps to strengthen competitive position.

Increase engagement, satisfaction and loyalty

A key to long-term success is having a strong relationship with your buyers that keeps them coming back for more. M/A/R/C^® has the tools to effectively measure retention and analyze the elements that impact the relationship with your customers.

Maximize communications effectiveness

The effectiveness of advertisements, promotions and other communications ultimately hinges on the ability to activate the intended target. Our AIM methodology estimates motivational pull and can provide a comprehensive look at both System 1 and System 2 factors.

Optimize the shopper experience

Even if everything else is right, brands can still miss the mark at the point of sale. Rapid changes in commerce these days only increase the challenge. M/A/R/C^® has proven experience in identifying the shopper insights that will maximize the retail experience.