We make

your goals

our focus

Clarity |Confidence

M/A/R/C® helps companies make sense of today's evolving markets. We provide clarity to move forward with confidence.

agile solutions
agile solutions

refined, effective approaches designed to deliver the answers you need when you need them

proven analytics
proven analytics

a full complement of time-tested methods tied to real-world outcomes

expert consultation
expert consultation

a diverse set of enthusiastic, client-oriented individuals focused on delivering excellence

Learn more about us

Fuel your business with our accelerated solutions.

See the advantages of our Accelerated Concept Screen solution.

Seeing where you need to go begins with clear vision.

Our agile solutions help you focus on what really matters.

Innovative |Agile

We deliver agile solutions - the most efficient and effective way to uncover insights for today's fast-paced marketplace.

Accelerated solutions

Accelerated solutions

high-speed, zero-compromise results for a practical value

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Curated solutions

Curated solutions

expertly crafted approaches delivering in-depth insights streamlined so you can stay ahead of the competition

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Explore our agile solutions in each of these areas.
Exploration & Ideation

Exploration & Ideation

for discovering market insights, uncovering unmet needs or creating new opportunities

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Innovation & Optimization

Innovation & Optimization

for greenlighting ideas, sizing up your opportunity or maximizing your offering

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Brand & Advertising

Brand & Advertising

for boosting your brand's performance, optimizing your communications or delighting your customers

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What our clients have to say:

Industry Experience

Media & Communication
Advertising & Marketing
PR & Messaging
Consumer Goods
Food & Beverages
Household & Lawncare
Baby & Kids
Personal Care Products
Pet Care
Grocery, Drug & Mass
Club & Specialty Stores
Home Improvement
Financial Service & Insurance
Banking & Investments
Credit Cards
Dining, Travel & Leisure
Hotels & Resorts
Movies & Entertainment
Pharmaceuticals & OTC
Medical Devices & Supplies
Hospital & Care Facilities
Health Insurance
Industrial & Transportaion
Airport & Toll Road Services
Business Management
Maintenance & Service
Technology & Utilities
Cable/Satellite Services
Computer (Hardware, Software & Peripherals)
Animal Health & Agriculture
Large & Companion Animal
Diagnostics & Supplies
Nutrition & Supplements
Herbicides & Other Chemicals
Farm Equipment

Consultative |Collaborative

We are an insights & strategy firm designed to drive our clients' business success.

M/A/R/C®'s dedicated client-service model is centered on delivering the best. Leveraging a highly skilled, business-minded team of tenured marketing insights professionals, we are thoughtful and engaged consultants for our valued partners.


M/A/R/C® is built on five key pillars.


Engage and work efficiently and effectively with clients, partners and team members to achieve desired outcome.

Agile Solutions

Deliver simple, elegant and accelerated insights to address client challenges.


Provide the best talent and resources in order to go above and beyond for our clients.


Conduct ourselves with the highest standards of trustworthiness and reliability.


Take the necessary actions to provide thought leadership by taking accountability and responsibility to do the right thing.

We work with the best.

Executive Team

Merrill Dubrow


Randall Wahl


Lynn Dagar

Executive Vice President
Client Services

Brad Seipel

Executive Vice President
Group Director, Account Management

Senior Leadership

Jim O'Hara

Senior Vice President
Accelerated Solutions

Azure Steele

Senior Vice President
Regulatory and Emerging Markets

Michael Feehan

Senior Vice President
Health and Wellbeing Practice

Jill Rogers

Senior Vice President
Account Management

Alice Butler

Senior Vice President
Research Services

Patricia Wakim

Senior Vice President

Dan Soulas

Senior Vice President
Account Management

On the MARC

A Podcast Hosted By Merrill Dubrow

Our Commitment to Security

Our Commitment to Security

M/A/R/C® understands the importance of security and confidentiality. We go above and beyond to protect our clients, respondents and employees. We handle all Personally Identifiable Information (PII), Protected Health Information (PHI) and client-related data and materials with the utmost concern for privacy and confidentiality, adhering to HIPAA regulations and other governmental and industry standards and best practices.

For more information, please contact our President, Randall Wahl, at Randy.Wahl@MarcResearch.com

MARC Cares

Our Commitment to Our Community

Since our earliest days, M/A/R/C® has embraced the spirit of giving. We continue that tradition today with initiatives to help both local and national organizations, such as:

  • IrvingCares which provides services to Irving, Texas residents who require assistance
  • Out of the Garden Project which supplies meals, backpacks and other resources for families in the Piedmont Triad area of North Carolina
  • Pajama Rama which donates brand new pajamas to children in need in our area
  • Movember which is committed to improving men's health

Our Founder

Bud Phillips


Our Legacy

M/A/R/C® has been providing answers that empower action since 1965. That's when the research department that Cecil "Bud" Phillips began at the advertising agency TracyLocke became a new company where professionals served their clients as "Marketing And Research Counselors." More than half a century later, we are still committed to the vision that launched the organization:

Doing whatever it takes to help clients make the best marketing decisions.


Proudly Associated with ...

UT Dallas
The University of Michigan

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M/A/R/C® Research Headquarters
1425 Greenway Drive
Suite 300
Irving, TX 75038
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Suite 300
Irving, TX 75038
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