1. Introduction
1.1 We are committed to safeguarding the privacy of our website visitors and service users.
1.2 This notice applies where we are acting as a data controller with respect to the personal data of [our website visitors and service users]; in other words, where we determine the purposes and means of the processing of that personal data.
1.3 In this notice, "we", "us" and "our" refer to M/A/R/C^® Research LLC. For more information about us, see Section 11.
2.Credit
2.1 This document was created using a template from SEQ Legal (https://seqlegal.com).
3.How we use your personal data
3.1 In this Section 3 we have set out:
(a) the general categories of personal data that we may process;
(b) [in the case of personal data that we did not obtain directly from you, the source and specific categories of that data];
(c) the purposes for which we may process personal data; and
(d) the legal bases of the processing.
3.2 We may process [data about your use of our website and services] ("usage data"). The usage data may include [your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use]. The source of the usage data is your browser. This usage data may be processed only for internal purposes. The legal basis for this processing is solely to make your user experience better.
3.3 We may process information contained in any enquiry you submit to us regarding our services ("enquiry data"). The enquiry data may be processed for the purposes of offering, marketing and selling our services to you and nothing else. The legal basis for this processing is your usage of this site.
3.4 We may process information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters ("notification data"). The notification data may be processed for the purposes of sending you the relevant notifications and/or newsletters. The legal basis for this processing is consent OR your usage of the site to subscribe to our publications or newsletters.
3.5 We may process information contained in or relating to any communication that you send to us ("correspondence data"). The correspondence data may include the communication content and metadata associated with the communication. Our website will generate the metadata associated with communications made using the website contact forms. The correspondence data may be processed for the purposes of communicating with you and record-keeping. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business and communications with users.
3.6 We may process any of your personal data identified in this notice where necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure. The legal basis for this processing is our legitimate interests, namely the protection and assertion of our legal rights, your legal rights and the legal rights of others.
3.7 We may process any of your personal data identified in this notice where necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, or obtaining professional advice. The legal basis for this processing is our legitimate interests, namely the proper protection of our business against risks.
3.8 In addition to the specific purposes for which we may process your personal data set out in this Section 3, we may also process any of your personal data where such processing is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.
3.9 Please do not supply any other person's personal data to us, unless we prompt you to do so.
4.Providing your personal data to others
4.1 We may disclose your personal data to our vendors and/or professional advisers insofar as reasonably necessary for the purposes of contacting you on our behalf.
4.2 We may disclose your Name, Address and/or Phone Number to our suppliers or subcontractors or vendors as reasonably necessary for the purposes of sending you your incentives.
5.International transfers of your personal data
5.1 In this Section 5, we provide information about the circumstances in which your personal data may be transferred to [countries outside the European Economic Area (EEA)].
5.2 We may hire vendors who have offices and facilities in other countries and may transfer your contact information to such vendors or subcontractors in order for them to contact you regarding your usage of our services.
6.Retaining and deleting personal data
6.1 This Section 6 sets out our data retention policies and procedure, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal data.
6.2 Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.
6.3 We will retain your personal data as follows:

All personal data will be retained for the duration of the project. Your information will not be used for any other purpose.

Some projects involve repeated data collection periodically over a period of time till the completion of the project.

7.Amendments
7.1 We may update this notice from time to time by publishing a new version on our website.
8.Your rights
8.1 In this Section 8, we have summarised the rights that you have under data protection law. Some of the rights are complex, and not all of the details have been included in our summaries. Accordingly, you should read the relevant laws and guidance from the regulatory authorities for a full explanation of these rights.
8.2 Your principal rights under data protection law are:
(a) the right to access;
(b) the right to rectification;
(c) the right to erasure;
(d) the right to restrict processing;
(e) the right to object to processing;
(f) the right to data portability;
(g) the right to complain to a supervisory authority; and
(h) the right to withdraw consent.
8.3 You have the right to access your information.
8.4 You have the right to have any inaccurate personal data about you rectified.
8.5 You have the right to the complete erasure of your personal data.
8.6 You have the right to restrict the processing of your personal data.
8.7 You have the right to object to our processing of your personal data for any purpose than the one for which your information was collected.
8.8 You have the right to receive your personal data from us in a structured, commonly used and machine-readable format. However, this right does not apply where it would adversely affect the rights and freedoms of others.
8.9 You have a right to lodge a complaint with a supervisory authority responsible for data protection.
8.10 You have the right to withdraw your consent at any time. Withdrawal will not affect the lawfulness of processing before the withdrawal.
9.About cookies
9.1 A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.
9.2 Cookies may be either "persistent" cookies or "session" cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.
9.3 Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.
10. Cookies that we use
10.1 We do not use cookies on our surveys.
11. Our details
11.1 This website is owned and operated by M/A/R/C^® Research LLC.
11.2 We are registered in The United States of America, in the state of Texas and our registered office is at
1425 Greenway Drive
Suite 300
Irving TX 75038
11.3 You can contact us:
(a) by post, at
1425 Greenway Drive
Suite 300
Irving TX 75038
(b) using our website contact form at https://www.marcresearch.com/#contact ;
(c) by telephone, on the contact number published on our website; or
(d) by email, using the email address published on our website.
12. Data protection officer
12.1 Our data protection officer's contact details are:
Manager IT
M/A/R/C^® Research LLC
1425 Greenway Drive
Suite 300
Irving TX 75038

Merrill's passion and dedication to the Insights community has been recognized with numerous national awards, most recently as a member of the inaugural class of the Insights Association's Laureate Certification, the organization's highest distinction. Other honors include Marketing Research Association's Distinguished Service Award, the Meritorious Service to Marketing Research Award and the Honorary Lifetime Membership Award for outstanding service to MRA and the marketing research profession. He is currently chairman of the advisory board for the Michigan State MSMR program and a board member for Hofstra University. Merrill's prior industry contributions include the MRA Board of Directors, MRA National Treasurer, and AMA Boston Chapter's President. In addition, he is a much sought after speaker for university lectures and industry conferences, co-chairing numerous AMA Leadership Summits.

Let's talk: merrill.dubrow@marcresearch.com

With over 30 years of experience in marketing research, Randy offers clients the unique ability to address marketing objectives by adapting best-in-class statistical and analytic methods to meet the needs of today's dynamic marketplace. With a specialization in forecasting and a talent for integrating methodologies, he delivers research design and analysis that is actionable and efficient. Working across industries while specializing in pharmaceutical and B2B research, Randy is known for his ability to translate complex research outcomes into pragmatic marketing solutions.

Let's talk: randy.wahl@marcresearch.com

Sherrie's results are driven by strong and long-lasting relationships with clients and a keen awareness of customer needs. She is particularly adept at building and retaining teams to meet specific client service and research needs.

Sherrie manages all phases of Consumer, B2B and Healthcare research programs worldwide and specializes in developing in-depth qualitative and quantitative approaches using the newest/advanced technology.

Her experience spans several verticals, such as financial services, technology, CPG, retail and healthcare (including pharmaceuticals and healthcare insurance), working with many of the Fortune 500 companies and consultants worldwide.

Sherrie is a member of the Insights Association and the AMA, was on the AMA's Marketing insights Council (MIC) for three years and was involved in WIRe (Women in Research), the leading non-profit organization dedicated to the advancement of women in the industry.

Let's talk: sherrie.binke@marcresearch.com

With his commitment to superior client service and strong partner relationships, Brad leads M/A/R/C^®'s Account Management Team.

Over his 18 years in the market research industry, Brad has worn many hats, holding the positions of Phone Room Supervisor, Analyst, Moderator and Account Director. This diverse experience has given Brad a unique understanding of both the researched consumer and the analytic process. He offers clients experience in both quantitative and qualitative research methods spanning various client groups including consumers and business professionals. Brad is known for designing marketing research solutions that address clients' business and information needs and providing actionable results.

Brad has supported clients in a wide range of industries, including Agri-Business, Animal Health (Companion & Food Animal), Automotive, Life Science, Consumer Goods (including Alcohol and Tobacco), and Financial Services.

Brad generously provides thought leadership to the insights industry. He is a frequent guest speaker on webinars and at conferences, is a member of the Insights Association and sits on the board of directors of Project Evergreen, a national non-profit organization committed to bringing people together to create healthy green space.

Let's talk: brad.seipel@marcresearch.com

With over 35 years of experience Susan excels at connecting clients to insights that reveal the drivers of loyalty and competitive advantage and, importantly, knowing what to leverage to drive shifts in market share. Known for her ability to blend creativity with sound reasoning, clients consult Susan to tap into the power of their data, see the possibilities and form solid action plans.

Susan has acquired significant industry experience in restaurant and financial services, healthcare and consumer packaged goods. Her areas of expertise include segmentation, in-market performance tracking and marketing effectiveness research in addition to customer loyalty.

Let's talk: susan.hurry@marcresearch.com

Alice has over 27 years of experience in developing talent and solutions for executing research studies across diverse industries and data collection methods. She leads our Research Services teams and manages our data collection and service partners while assisting our client teams in the development and implementation of innovative solutions.

Alice is an active member of the Insights Association and is currently serving as national chair of the Education Committee and past president of the Southwest Chapter of the Insights Association. She has spoken at industry conferences and has published articles on data collection methods and management.

Let's talk: alice.butler@marcresearch.com

Susan has nearly 35 years of experience in the market research industry, including both client-side perspective and supplier-side know-how. Susan is an expert in bridging client objectives with creative research design and analysis. She relies on her depth and breadth of experience to work out large and small design issues and to create research solutions that address business and research objectives.

Susan's experience spans consumers, patients, healthcare professionals and business decision-makers across a range of industries, including healthcare, travel and leisure, restaurants, retail, consumer packaged goods, technology and financial services.

Along with Lynn Dagar, Susan leads our Insights and Strategies team.

Let's talk: susan.hanks@marcresearch.com

Patricia has more than 20 years of financial management experience, providing information and insight to the executive team that is critically important in the decision making process. She is revered for her sound fiscal management skills and accurate forecasting ability that has driven the company to achieve its financial goals year-upon-year.

Contributing to her financial expertise is her experience in a variety of industries, including the advertising/publishing, banking, retail and technology industries, prior to joining M/A/R/C^®.

Let's talk: patricia.wakim@marcresearch.com

With her tenured experience as a researcher and team leader, Lynn leads M/A/R/C^®'s Client Services Team.

During her 30+ year career in market research, Lynn has led research teams and consulted with clients during design, analysis and interpretation of study results. Her experience and skills in both qualitative and quantitative methodologies across a diverse range of industries allow her to offer a full spectrum of consulting and solutions to clients. She has worked extensively in brand health, message/concept testing, communications, segmentation and customer satisfaction/loyalty. Lynn has expertise in the health and wellbeing arena, education sector, technology, retail and financial services, covering audiences including consumers, business decision-makers, patients, caregivers, healthcare professionals and payors.

Leaning on her breadth and depth of experience, Lynn provides strategic oversight and consultation to our clients and internal teams, offering guidance on the most appropriate methodologies and strategic insight into turning the research results into actionable recommendations for our clients.

Let's talk: lynn.dagar@marcresearch.com

With 20 years of industry experience, Azure has a deep understanding of how to blend strategic research thinking with data to create effective design that delivers actionable insights. She approaches all research needs with an eye toward building credible insights supported by data.

Azure offers an impactful approach to market research and consulting, through careful consideration of information and the impact/direction it drives for clients. She possesses expertise in multiple industries, including pharmaceutical, regulatory, and consumer-product focused research.

Her key strength is providing the tools of research to the client's business questions at hand.

Let's talk: azure.steele@marcresearch.com

With 20+ years leading multi-national market research teams specializing in Animal Health and Agribusiness, Jill is adept at directing the design, execution, and analysis of market potential, trends, and innovation research to deliver valuable insight and foresight to the top companies in the industry.

From simple, single-country projects to sophisticated global initiatives, Jill successfully bridges client enterprise objectives with the right solutions to guide sound decision-making. She turns data into themes and stories that are easy to absorb and leave marketers with clarity on what decisions are needed to drive business, and why.

Jill's experience in Animal Health extends across a wide array of pet, livestock and equine categories, including: vaccines, parasiticides, dermatology, joint health, pain management, diagnostics, anti-infectives, emesis/anorexia, medicated & non-medicated supplements/feed additives, oncology, cardiology, respiratory, endocrinology, wearable devices and robotic equipment.

In Agribusiness, she has an understanding of crop (both row and specialty), equipment, precision agriculture, professional products, and financial services.

In addition to this, Jill has helped clients in a wide range of other industries, including: Human Health, Consumer Goods, Textiles/Apparel, Tobacco, Hospitality, Transportation and Finance.

Let's talk: jill.rogers@marcresearch.com

A strategic market research professional with 25+ years of experience, Dan is a passionate researcher who makes an impact through building strong relationships with many of the world's leading companies and brands. He prides himself on delivering superior customer service and best-in-class research and analysis to strengthen and expand client relationships.

With significant global experience and a strong understanding of qualitative and quantitative research solutions and analytical techniques, Dan has designed and managed numerous large-scale research programs across many sectors. His industry expertise includes health insurance, healthcare, financial services, pharmaceuticals, technology, travel, and consumer goods.

Through every engagement, Dan's focus is on helping clients better understand customers' needs, identify new opportunities, and strengthen their position. He helps clients develop and launch new products and services, identify messaging and communications strategies, improve customer relationships, and develop thought leadership initiatives to take ownership of key issues in their industry.

Dan started his market research career in a leadership training program at a full-service research firm. This experience allowed him to hone his research skills and develop a true appreciation for market research best practices. Dan leads by example and is always ready to roll up his sleeves to tackle any task. He enjoys mentoring and inspiring teams to promote continued learning and growth.

Let's talk: dan.soulas@marcresearch.com

A passionate research professional with 20+ years of experience in leading research across various industries, Eileen is exceptional at building strong relationships that help clients and partners grow their brands and bring their goals into focus.

With a deep understanding of both global initiatives and local challenges, Eileen brings her natural curiosity and passion for the customer to every project. She has extensive experience with sensory, brand, and creative research, as well as expertise in discovery, innovation, and agile solutions.

Eileen possesses research expertise in a multitude of industries, with an emphasis on Consumer Packaged Goods, including food, beverage, self-care, lifestyle, and home care products, as well as Quick Service Restaurants and Consumer Technology.

With her strong research background, Eileen is an active member in the Insights Association, supports Women in Research and other diversity leadership communities, and shares her knowledge by speaking at various industry conferences.

Let's talk: eileen.rozic@marcresearch.com

With 20+ years of expertise in innovation and brand research, Jim O'Hara enthusiastically blends his extensive experience, creativity, and sound reasoning to enable clients to make insights-driven decisions to drive their business success.

In his role at M/A/R/C^®, Jim leads the Accelerated Solutions division, where he utilizes his special skill set to merge advanced technology with validated methodologies to deliver quick results with zero compromise for clients.

He possesses research expertise in multiple methods and concepts, with specialization in idea development and prioritization, product and concept testing, brand health, and communications optimization.

Jim's significant industry experience includes consumer packaged goods, restaurant services, animal health, sports & entertainment, and regulatory research for the tobacco and cannabis industries.

Let's talk: jim.ohara@marcresearch.com

In leading M/A/R/C^®'s Health and Well-Being practice, Michael designs and executes world-class qualitative and quantitative research for global healthcare, pharmaceutical and life sciences clients, and for other industries whose products and services may impact health and well-being.

A former clinical psychologist, professor, and CEO, Michael brings considerable industry expertise, including extensive research and consultation in public health, regulatory and marketing science. Michael is passionate about generating insights that drive competitive advantages for firms who leverage the power of their products and services to enrich consumers' lives and help them attain their full potential. He drives positive business outcomes through the development of effective strategies and the novel application of advanced analytic models.

Michael has over 100 published works on public health and marketing science.

Let's talk: michael.feehan@marcresearch.com