Client Business

We make our
clients' goals our

Latest News

  • Rapid Results - Idea Evaluation - In less than two years, this validated solution is quickly becoming the leading idea evaluation by providing trusted assessments for more than 60 Fortune 500 companies and thousands of concepts. The intuitive app offers agile, yet robust concept evaluation, conducts TURF and pricing analysis, and can compare results to strong normative data. And all of this can be done in as little as 24 hours for a fraction of the cost of traditional solutions.

    Learn More

  • Accelerated Brand Health - Our validated Brand Relevance model is a game changer for brand health tracking, offering a high-definition snapshot of Brand Relevance across multiple aspects of in-market performance. The best part is that it takes only days instead of weeks to receive insights, allowing clients to move their business forward at an accelerated pace.

  • Accelerated optimization enhanced with implicit/System One - We've combined the principles of time-based consumer decision making with the power of choice-based methodologies to deliver optimal discrimination. This offering is ideal for clients needing more early stage insights and guided assessments.

Answers that Empower Action

With the increasing complexity of business, it helps to have a partner that makes sense of today's evolving markets. M/A/R/C® provides the answers through innovative solutions and proven analytical expertise. Our work helps companies take action to maximize their market performance.

Learn more about M/A/R/C® and how we help our clients achieve success.


M/A/R/C® provides consultation to firms across the globe. We are trusted to deliver the solutions that best fit our clients' needs. We offer expertise in both qualitative and quantitative approaches among consumers and professionals in these areas:

Market Exploration
Product Development
Brand Health

Industry Experience

Advertising & Marketing
PR & Messaging
Food & Beverages
Household & Lawncare
Baby & Kids
Personal Care Products
Pet Care
Grocery, Drug & Mass
Club & Specialty Stores
Home Improvement
Banking & Investments
Credit Cards
Hotels & Resorts
Movies & Entertainment
Pharmaceuticals & OTC
Medical Devices & Supplies
Hospital & Care Facilities
Health Insurance
Airport & Toll Road Services
Business Management
Maintenance & Service
Cable/Satellite Services
Computer (Hardware, Software & Peripherals)
Large & Companion Animal
Diagnostics & Supplies
Nutrition & Supplements
Herbicides & Other Chemicals
Farm Equipment

M/A/R/C® offers a series of complimentary industry overview (InView) reports to help our clients stay informed of their industry news as they focus on moving their brands forward.


About Us

M/A/R/C®'s dedicated client-service model is centered on delivering the best. Leveraging a highly skilled, business-minded team of tenured marketing insight professionals, we are thoughtful and engaged consultants for our valued partners.

What Our Clients Have to Say

Senior Management

Merrill Dubrow

President and CEO

Randall Wahl

Chief Research Officer

Senior Executives

Susan Hurry

Executive Vice President

Sherrie Binke

Executive Vice President

Jim O'Hara

Senior Vice President
Accelerated Solutions

Brad Seipel

Senior Vice President
Client Services

Patricia Wakim

Senior Vice President

Alice Butler

Senior Vice President
Research Services

Susan Hanks

Senior Vice President
Insights and Strategies

Lynn Dagar

Senior Vice President
Insights and Strategies

Brian Barnes

Vice President
Qualitative Services

Our Commitment to Security

M/A/R/C® understands the importance of security and confidentiality. We go above and beyond to protect our clients, respondents and employees. We handle all Personally Identifiable Information (PII), Protected Health Information (PHI) and client-related data and materials with the utmost concern for privacy and confidentiality, adhering to HIPAA regulations and other governmental and industry standards and best practices.

For more information, please contact our Chief Research Officer, Randy Wahl, at Randy.Wahl@MarcResearch.com

Bud Phillips


Our Legacy

M/A/R/C® has been providing answers that empower action since 1965. That's when the research department that Cecil "Bud" Phillips began at the advertising agency TracyLocke became a new company where professionals served their clients as "Marketing And Research Counselors." More than half a century later, we are still committed to the vision that launched the organization:

Doing whatever it takes to help clients make the best marketing decisions.


Proudly Associated with ...

Contact Us

M/A/R/C® services our clients from our Dallas area headquarters, Chicago and Greensboro offices. For more information or for a proposal, please fill out the following to submit your request.

M/A/R/C® Research Headquarters
1425 Greenway Drive
Suite 300
Irving, TX 75038
Merrill Dubrow
President and CEO

Chicago Office
Greensboro Office
3980 Premier Drive
Suite 150
High Point, NC 27265
Online Survey Solution
Nashville, TN
©2019 M/A/R/C® Research
Site Map