Human-centered
Insights-driven
Future-ready

M/A/R/C® Research combines deep human understanding,
innovative solutions, and forward-thinking strategic
insights to change the future for the better.

Clarity that drives confidence. Strategy that drives results.

At M/A/R/C® we transform questions into clarity and clarity into confident actions. Our specialty is measuring attitudes and behaviors in ways that reveal the impact of every decision on market share, revenue, and the bottom line. We deliver strategic insight with a business perspective—actionable guidance that helps our clients innovate more effectively, drive customer value, and build enduring brands.

M/A/R/C® helps companies make sense of today's evolving markets. We provide clarity to move forward with confidence.

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Fuel Your Business with Our Accelerated Solutions.

Seeing Where You Need to Go Begins With Clear Vision.
Our Agile Solutions Help You Focus on What Really Matters.

Innovative | Agile

We deliver agile solutions - the most efficient and effective way to uncover insights for today's fast-paced marketplace.

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Accelerated solutions

high-speed, zero-compromise results for a practical value

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Curated solutions

expertly crafted approaches delivering in-depth insights streamlined so you can stay ahead of the competition

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Explore Our Agile Solutions in Each of These Areas.

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For discovering market insights, uncovering unmet needs, or creating new opportunities

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Exploration & Ideation

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For greenlighting ideas, sizing up your opportunity, or maximizing your offering

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Innovation & Optimization

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For boosting your brand's performance, optimizing your communications, or delighting your customers

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Brand & Advertising

Proven | Predictive

M/A/R/C® is proud to be a company known for our strong analytical acumen, rooted in sophisticated approaches, trusted methods and validated metrics proven to relate to actual in-market outcomes. And, we deliver more than just numbers. We turn results into forward-looking, impactful insights and smart, successful strategies.

The foundation of our predictive modeling is the ASSESSOR® forecasting system, developed at the Massachusetts Institute of Technology (MIT) and enhanced at M/A/R/C®.

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What Our Clients Have to Say

Great speed, attention to detail, responsiveness and quality. I am really impressed with the work the team did.

Marketing Research Manager,
International Delivery Service Provider

Above and beyond expectations on the level of quality of the report, moderation and insights I received even with a quick turnaround and very little direction required from me. Very impressed!

Senior Market Research Manager,
Pharmaceuticals Company

There was not one flaw. Client service, professionalism, timeliness, quality, final deliverable were all perfect.

Consumer Insights Director,
Quick Service Restaurant

There was not one flaw. Client service, professionalism, timeliness, quality, final deliverable were all perfect.

Consumer Insights Director,
Quick Service Restaurant

Survey design, execution and reporting all went well. I especially appreciated the excellent communication and flexibility to target our consumer segments. This was essential to getting the learning that we needed.

Global Consumer Insights Director,
Consumer Packaged Goods

I look forward to many new opportunities to partner this year ... It is an absolute pleasure working with such a smart, resourceful and friendly team as you have at M/A/R/C.

Senior VP of Strategy,
Ad Agency

The project's scope was ever-changing with respect to geography and timing. MARC was flexible enough to adapt to those changes, executing the project in a timely manner.

Director of Market Research,
Consumer Packaged Goods

The team was very engaged in helping ensure we stayed on track with our objectives, in thinking through how the volumetric pieces would work, and in guiding us on all the inputs needed to ensure success for the project.

Senior Global Research Manager,
B2B Professional Products

The team was incredibly responsive. They were great partners for me during this project.

Consumer Insights Director,
National Department Store

M/A/R/C is excellent to work with. We have a collaborative working relationship that makes study design, survey drafting and reporting really top notch.

Vice President,
Marketing Strategy Consulting Firm

What Our Clients Have to Say

417c46ea-2eb9-40d2-9839-15e2b5c2364a

Great speed, attention to detail, responsiveness and quality. I am really impressed with the work the team did.

Marketing Research Manager,
International Delivery Service Provider

Above and beyond expectations on the level of quality of the report, moderation and insights I received even with a quick turnaround and very little direction required from me. Very impressed!

Senior Market Research Manager,
Pharmaceuticals Company

There was not one flaw. Client service, professionalism, timeliness, quality, final deliverable were all perfect.

Consumer Insights Director,
Quick Service Restaurant

There was not one flaw. Client service, professionalism, timeliness, quality, final deliverable were all perfect.

Consumer Insights Director,
Quick Service Restaurant

Survey design, execution and reporting all went well. I especially appreciated the excellent communication and flexibility to target our consumer segments. This was essential to getting the learning that we needed.

Global Consumer Insights Director,
Consumer Packaged Goods

I look forward to many new opportunities to partner this year ... It is an absolute pleasure working with such a smart, resourceful and friendly team as you have at M/A/R/C.

Senior VP of Strategy,
Ad Agency

The project's scope was ever-changing with respect to geography and timing. MARC was flexible enough to adapt to those changes, executing the project in a timely manner.

Director of Market Research,
Consumer Packaged Goods

The team was very engaged in helping ensure we stayed on track with our objectives, in thinking through how the volumetric pieces would work, and in guiding us on all the inputs needed to ensure success for the project.

Senior Global Research Manager,
B2B Professional Products

The team was incredibly responsive. They were great partners for me during this project.

Consumer Insights Director,
National Department Store

M/A/R/C is excellent to work with. We have a collaborative working relationship that makes study design, survey drafting and reporting really top notch.

Vice President,
Marketing Strategy Consulting Firm

Industry Experience

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Animal Health
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Consumer Goods
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Dining
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Financial Services
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Health & Well-Being
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Home & Auto
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Industrial & Commercial
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Insurance
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Media & Communications
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Retail
sports

Sports, Entertainment & Travel
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Technology & Apps

Consultation | Commitment

M/A/R/C® is an insights and strategy firm built to drive our clients’ business success through true partnership and expert guidance. Our team of seasoned professionals works seamlessly with our clients to deliver smart, streamlined solutions that keep pace with the demands of today’s market. Grounded in a commitment to excellence, we approach every challenge with a focus on doing what’s right for our clients.

Our company is guided by five core principles: collaborate effectively, deliver agile solutions, invest in top talent and resources, act with integrity, and lead with courage.

We Work with the Best.

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Our Commitment to Security

M/A/R/C® understands the importance of security and confidentiality. We go above and beyond to protect our clients, respondents and employees. We handle all Personally Identifiable Information (PII), Protected Health Information (PHI) and client-related data and materials with the utmost concern for privacy and confidentiality, adhering to HIPAA regulations and other governmental and industry standards and best practices.

For more information, please contact our President, Randall Wahl, at randy.wahl@marcresearch.com

Read about our Security Practices

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