M/A/R/C®Surveys Shows Men Take Proactive Approach to Health with Use of Apps and Devices

July 6, 2021 - A recent M/A/R/C® Research survey on men's health found 75% of men are taking a proactive approach to their health and well-being, with technology such as apps and devices playing an important role.

Of the 500 US men surveyed, 60% reported using fitness apps or wearables, with 51% using apps designed specifically to improve health and fitness and 45% owning or using wearable fitness devices such as smartwatches. The top three reasons driving usage and interest in health apps are for following exercise workouts, improving sleep habits, and tracking their nutrition.


In addition, half of men own and/or incorporate medical devices into their health and wellness routine. Among these men, devices include blood glucose monitors (21%), heart rate monitors (20%), pulse oximeters (15%), and CPAP machines (13%).

According to our survey, 50% of the men using apps and devices are sharing this data with healthcare providers. There are opportunities to enhance medical care, as more reported they are willing to share data from their medical device (83%) or fitness device (62%) with their physician.

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