real solutions
for evolving
markets

Latest News

  • Rapid Results - Idea Evaluation - In less than two years, this validated solution is quickly becoming the leading idea evaluation by providing trusted assessments for more than 60 Fortune 500 companies and thousands of concepts. The intuitive app offers agile, yet robust concept evaluation, conducts TURF and pricing analysis, and can compare results to strong normative data. And all of this can be done in as little as 24 hours for a fraction of the cost of traditional solutions.

  • Accelerated Brand Health - Our validated Brand Relevance model is a game changer for brand health tracking, offering a high-definition snapshot of Brand Relevance across multiple aspects of in-market performance. The best part is that it takes only days instead of weeks to receive insights, allowing clients to move their business forward at an accelerated pace.

  • Accelerated optimization enhanced with implicit/System One - We've combined the principles of time-based consumer decision making with the power of choice-based methodologies to deliver optimal discrimination. This offering is ideal for clients needing more early stage insights and guided assessments.

Answers that Empower Action

With the increasing complexity of business, it helps to have a partner that makes sense of today's evolving markets. M/A/R/C® provides the answers through innovative solutions and proven analytical expertise. Our work helps companies take action to maximize their market performance.


Learn more about M/A/R/C® and how we help our clients achieve success.

















Work

M/A/R/C® provides consultation to firms across the globe. We are trusted to deliver the solutions that best fit our clients' needs. We offer expertise in both qualitative and quantitative approaches among consumers and professionals in these areas:

Market Exploration
Product Development
Brand Health

Industry Experience


Advertising & Marketing
PR & Messaging
Food & Beverages
Household & Lawncare
Baby & Kids
Personal Care Products
Pet Care
Durables
Grocery, Drug & Mass
Club & Specialty Stores
Home Improvement
Banking & Investments
Credit Cards
Insurance
Restaurants
Hotels & Resorts
Airlines
Movies & Entertainment
Pharmaceuticals & OTC
Medical Devices & Supplies
Hospital & Care Facilities
Health Insurance
Shipping
Airport & Toll Road Services
Construction
Business Management
Vehicles
Maintenance & Service
Telecommunications
Cable/Satellite Services
Computer (Hardware, Software & Peripherals)
Energy
Large & Companion Animal
Diagnostics & Supplies
Pharmaceuticals
Nutrition & Supplements
Insurance
Herbicides & Other Chemicals
Farm Equipment


M/A/R/C® offers a series of complimentary industry overview (InView) reports to help our clients stay informed of their industry news as they focus on moving their brands forward.

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About Us

M/A/R/C®'s dedicated client-service model is centered on delivering the best. Leveraging a highly skilled, business-minded team of tenured marketing insight professionals, we are thoughtful and engaged consultants for our valued partners.

What Our Clients Have to Say



Senior Executive Team


Merrill Dubrow

President and CEO


Randall Wahl

Chief Research Officer


Rob Arnett

Executive Vice President


Sherrie Binke

Executive Vice President


Susan Hurry

Executive Vice President



Senior Management Team


Alice Butler

Senior Vice President
Research Services


Susan Hanks

Senior Vice President
Insights and Strategies


Patricia Wakim

Senior Vice President
Finance


Brian Barnes

Vice President
Qualitative Services


Lynn Dagar

Vice President
Insights and Strategies



Our Commitment to Security

M/A/R/C® understands the importance of security and confidentiality. We go above and beyond to protect our clients, respondents and employees. We handle all Personally Identifiable Information (PII), Protected Health Information (PHI) and client-related data and materials with the utmost concern for privacy and confidentiality, adhering to HIPAA regulations and other governmental and industry standards and best practices.

For more information, please contact our Chief Research Officer, Randy Wahl, at Randy.Wahl@MarcResearch.com

Bud Phillips

Founder

Our Legacy

M/A/R/C® has been providing answers that empower action since 1965. That's when the research department that Cecil "Bud" Phillips began at the advertising agency TracyLocke became a new company where professionals served their clients as "Marketing And Research Counselors." More than half a century later, we are still committed to the vision that launched the organization:

Doing whatever it takes to help clients make the best marketing decisions.

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Contact Us



M/A/R/C® services our clients from our Dallas area headquarters, Chicago and Greensboro offices. For more information or for a proposal, please fill out the following to submit your request.

M/A/R/C® Research Headquarters
1425 Greenway Drive
Suite 300
Irving, TX 75038
800.884.6272
Merrill Dubrow
President and CEO

Marketing@MarcResearch.com
Chicago Office
225 North Michigan Avenue, 21st Floor
Chicago, IL 60601
312.925.2695
Greensboro Office
202 CentrePort Dr. Suite 300
Greensboro, NC 27409
800.513.5700
Online Survey Solution
Nashville, TN
615.480.1966

©2018 M/A/R/C® Research
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