real solutions
for evolving

Answers that Empower Action

With the increasing complexity of business, it helps to have a partner that makes sense of today's evolving markets. M/A/R/C® provides the answers through innovative solutions and proven analytical expertise. Our work helps companies take action to maximize their market performance.

Learn more about M/A/R/C® and how we help our clients achieve success.


M/A/R/C® provides consultation to firms across the globe. We are trusted to deliver the solutions that best fit our clients' needs. We offer expertise in both qualitative and quantitative approaches among consumers and professionals in these areas:

Industry Experience

Advertising & Marketing
PR & Messaging
Food & Beverages
Household & Lawncare
Baby & Kids
Personal Care Products
Pet Care
Grocery, Drug & Mass
Club & Specialty Stores
Home Improvement
Banking & Investments
Credit Cards
Hotels & Resorts
Movies & Entertainment
Pharmaceuticals & OTC
Medical Devices & Supplies
Hospital & Care Facilities
Health Insurance
Airport & Toll Road Services
Business Management
Maintenance & Service
Cable/Satellite Services
Computer (Hardware, Software & Peripherals)
Large & Companion Animal
Diagnostics & Supplies
Nutrition & Supplements
Herbicides & Other Chemicals
Farm Equipment

M/A/R/C® offers a series of complimentary industry overview (InView) reports to help our clients stay informed of their industry news as they focus on moving their brands forward.


About Us

M/A/R/C®'s dedicated client-service model is centered on delivering the best. Leveraging a highly skilled, business-minded team of tenured marketing insight professionals, we are thoughtful and engaged consultants for our valued partners.

What Our Clients Have to Say

Senior Executive Team

Merrill Dubrow

President and CEO

Randall Wahl

Chief Research Officer

Rob Arnett

Executive Vice President

Sherrie Binke

Executive Vice President

Susan Hurry

Executive Vice President

Senior Management Team

Alice Butler

Senior Vice President
Research Services

Susan Hanks

Senior Vice President
Research Management

Patricia Wakim

Senior Vice President

Brian Barnes

Vice President
Qualitative Services

Lynn Dagar

Vice President
Research Management

Our Commitment to Security

M/A/R/C® understands the importance of security and confidentiality. We go above and beyond to protect our clients, respondents and employees. We handle all Personally Identifiable Information (PII), Protected Health Information (PHI) and client-related data and materials with the utmost concern for privacy and confidentiality, adhering to HIPAA regulations and other governmental and industry standards and best practices.

For more information, please contact our Chief Research Officer, Randy Wahl, at

Our Parent Company

Omnicom is an inter-connected global network of leading companies that is consistently featured in the top 250 performers of the Fortune 500 and ranks number one in the advertising and marketing industry group. M/A/R/C® is part of Omnicom's DAS Group of Companies, a diversified collection of agencies offering research along with other marketing services.

Bud Phillips


Our Legacy

M/A/R/C® has been providing answers that empower action since 1965. That's when the research department that Cecil "Bud" Phillips began at the advertising agency TracyLocke became a new company where professionals served their clients as "Marketing And Research Counselors." More than half a century later, we are still committed to the vision that launched the organization:

Doing whatever it takes to help clients make the best marketing decisions.


Proudly Associated with ...

Contact Us

M/A/R/C® services our clients from our Dallas area headquarters, Chicago and Greensboro offices. For more information or for a proposal, please fill out the following to submit your request.

M/A/R/C® Research Headquarters
7850 North Belt Line Road
Irving, TX 75063
Merrill Dubrow
President and CEO
Chicago Office
200 East Randolph Street Suite 4237
Chicago, IL 60601-6517
Greensboro Office
202 CentrePort Dr. Suite 300
Greensboro, NC 27409
Online Survey Solution
Nashville, TN

M/A/R/C® Research
© 2018