Michael Schmall Joins As a Vice President to Support M/A/R/C®'s Expanding Client Base


February, 22 2022 - M/A/R/C® Research is pleased to announce that Michael Schmall has joined as a Vice President to support M/A/R/C®'s expanding client base. Senior Vice President Lynn Dagar said, "With Michael on our team, we're excited to be able to offer our customers additional expertise and insights to grow their business."

Michael brings more than 25 years of industry experience to his new role, utilizing research to unlock insights on new products, innovations, and emerging technologies. "I am looking forward to helping M/A/R/C® build new client relationships and advising customers on how best to sustain competitive advantages within their marketplace," Michael said.

Michael began his career as Director of Forecasting at J.D. Power & Associates. In 1997, he co-founded The Planning Edge, a research and analytics firm, where he led the company's analysis and business development. Most recently, Michael served as a Vice President on the Automotive and Mobility team at Escalent, where he was responsible for analytics and consulting for a wide array of companies and organizations. In addition to automotive and mobility experience, Michael has supported clients in a range of industries, including food and beverage and technology.

Email Michael at michael.schmall@marcresearch.com.

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