Alice Butler of M/A/R/C® Research Named Chair-Elect of the National Board of the Insights Association

Dallas, TX - December 15, 2025: - M/A/R/C® Research is pleased to announce that Senior Vice President Alice Butler has been named Chair-Elect of the national board of the Insights Association for 2026. Alice has been an active volunteer with the Insights Association since 2005, contributing her time and expertise to numerous local chapter and national committees. Her dedication has helped strengthen the association's mission and foster growth across the insights community.

Melanie Courtright, former CEO of the Insights Association, praised Alice's longstanding commitment to both the organization and the insights industry. "For twenty years, Alice has given her time, her heart, and her brilliance to the Insights Association. Her kindness inspires, her steady hand guides, and her strategic mind strengthens our community. Through her unwavering support and leadership within our local chapters, she has helped cultivate connection and growth at every level of IA," she said. "As she steps into the role of Chair-Elect, we honor her unwavering volunteer spirit and the countless ways she has helped shape IA's success."

In addition to her leadership within the Insights Association, Alice marked 40 years of service at M/A/R/C® Research, where she plays a pivotal role in guiding operations and strategy in her role as Senior Vice President.

The new Insights Association board and officers will assume their roles on January 1, 2026.

To learn more about the Insights Association, visit www.insightsassociation.org

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