September 25, 2023 - Horowitz Research, the multicultural division of M/A/R/C® Research, has been named a finalist for the Nonprofit/Social Enterprise Project category in this year's Marketing Research and Insight Excellence Awards. The Marketing Research and Insight Excellence Awards, powered by Quirk's Media, recognize the researchers, suppliers and products and services that are adding value and impact to marketing research. Finalists are selected by a panel of judges made up of a combination of end-client researchers, supplier partners, and Quirk's editorial staff.
Through this nomination, Horowitz Research is being recognized for its work in helping a national media company measure the quantity of diversity and inclusion in their broadcast, digital, and social content. To achieve their result, the Horowitz team worked closely with the client to develop the JADE™ Score (Journalism Audit for Diversity and Equity), a completely unique and innovative audit tool to measure the quantity and caliber of on-air diversity and give guidance to news teams on how to improve when it comes to representation and inclusion.
Adriana Waterston, Executive Vice President, said, "We are honored to be recognized as a finalist for this award. The issue of how different groups are included in the media, and how they are represented, has a tremendous impact on our society as a whole. This proprietary methodology we have developed is making a real difference, helping our clients' station managers, news directors, and journalists shape their daily decisions around what stories are told on the news and how they are being told."
The award winners will be announced at The Marketing Research and Insight Excellence Awards Virtual Ceremony on November 14, 2023.
For more details, visit www.quirksawards.com.