M/A/R/C® Research's Lynn Dagar Promoted to Executive Vice President

July 1, 2024 - M/A/R/C® Research, an insights and strategies consulting firm, is pleased announce that Lynn Dagar has been promoted to Executive Vice President. With a commitment to superior client service and strong partnerships, Lynn will lead M/A/R/C's Client Services Team.

Over her 30+ years in the insights industry, Lynn has effectively led multiple research teams and consulted with countless clients during design, analysis, and interpretation of study results. Her experience and skills in both qualitative and quantitative methodologies across a diverse range of industries allow her to offer a full spectrum of consulting and solutions to clients. She has worked extensively in brand health, message/concept testing, communications, segmentation, and customer satisfaction/loyalty.

"Lynn has consistently demonstrated a keen ability to deliver excellence to our clients and leadership to our client service teams. I'm confident that she will continue to elevate M/A/R/C in this expanded leadership role," said Randy Wahl, President of M/A/R/C.

Lynn has vast expertise in the health and wellbeing arena, as well as in the educational, retail, and financial services sectors. Leaning on her breadth and depth of experience, she provides strategic oversight and consultation to our clients and internal teams, offering guidance on the most appropriate methodologies and strategic insight into turning the research results into actionable recommendations for our clients.

Email: lynn.dagar@marcresearch.com

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