M/A/R/C®'s Qualitative Services Division is a key component of our clients' strategic decision making. By employing highly specialized methodologies and experienced in-category moderators, our dedicated team of qualitative experts provides direction and insight for a myriad of objectives.
Uniquely catering to specific industries, M/A/R/C® ensures the research quality is maximized and the objectives thoroughly addressed.
M/A/R/C®'s qualitative expertise spans a wide cross-section of study types including:
- New product and concept viability
- Communication messages development
- Product positioning and repositioning
- Brand equity insights
- Hypotheses building
- Elicitation of consumer needs and attitudes
- Attribute generation for design of quantitative surveys
- Exploration into understanding quantitative outcomes
Our team of professional moderators is the culmination of expertise in a comprehensive list of research methodologies and specialized products.
- Share patient investigations
- StoryBuild message testing
- Website usability using OptiMARC
- Life moments imagery
- - War games/argument testing
- - Weblab