M/A/R/C®'s Regulated Sciences


M/A/R/C®'s Regulated Services Practice specializes in delivering

data-driven insights to support informed, strategic decision-making



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At M/A/R/C®, we are dedicated to being a trusted leader in regulatory solutions, with a strong focus on tobacco harm reduction.

We take pride in partnering with organizations committed to developing products that have the potential to reduce harm and contribute to improved public health outcomes.

Consumer Perceptions

Assesses how the marketing of a new tobacco/nicotine product would be appropriate for the protection of public health, while also estimating likelihood of initiation and cessation among relevant audiences.

In-Market Use Patterns

Evaluates the users' knowledge of product characteristics, specific product usage patterns, concurrent tobacco/nicotine product use, sources of product awareness, and personal factors motivating use.

Actual Use

Via placement in a real-world setting, assesses consumer use of a product that is not currently in market based on the proposed product labelling; providing evidence to evaluate use behavior and safety.

Post Market Surveillance

Monitors perceptions and usage once in market by tracking patterns of initiation, general use, and cessation in the context of the product and examining how risk perceptions and rationale for use may change over time.



Built on a foundation of experience




For more than 40 years, M/A/R/C® has served the unique needs of the tobacco & nicotine market. Our rich experience has covered nearly every aspect of the industry, including:
agile solutions
Combustible Nicotine Products

Cigarettes
Pipe Tobacco
Cigars

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Oral Nicotine Products

Nicotine Pouches
Chewing Tobacco
Moist Snuff
Snus
Dissolvables (i.e. tablet, lozenges, gum, etc.)

expert consultation
Electronic Nicotine Delivery Systems

Disposables/Vape Pens
Closed Vaping Systems
Open Vaping Systems
E-Liquids





Efficiently delivering the insights to move your business forward





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M/A/R/C® offers a comprehensive set of solutions that are effective and efficient at navigating the regulatory process.

Accelerated solutions

Consumer Perceptions


key to gauging market-level impact

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Curated solutions

In-Market Use Patterns


vital to understanding how your product is consumed

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Accelerated solutions

Actual Use Studies


essential to establishing trial and use experience

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Curated solutions

Post Market Surveillance


crucial for monitoring in-market outcomes

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Curated Solutions


In addition to regulatory research services, M/A/R/C® offers sophisticated, streamlined approaches that give you what you need when you need it so you can be truly agile. From the initial phases of market exploration to the advanced stages of marketing and brand assessment, M/A/R/C® is a full - service market research supplier with the capabilities to explore any marketing research need.

We provide clarity to move forward with confidence.


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MARC


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Experts You Can Trust


M/A/R/C® is an insights and consulting firm with extensive experience in this unique industry. Our seasoned specialists have a deep understanding of the federal regulatory process and utilize a collaborative process to ensure all your company's needs are met.


What sets us apart

Extensive experience designing effective primary and secondary endpoints specific to insight need

Practical utilization of existing government sponsored research

Quality-driven recruitment via clear inclusion/ exclusion criteria and accurate classification

Implementation of a comprehensive study design to sufficiently support research endpoints

Systematic and efficient insights delivery aligning with regulatory industry and strict quality standards

Thoughtful design of consumer stimuli to emulate in-market exposure

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M/A/R/C® services our clients from our Dallas area headquarters and Greensboro office. For more information or for a proposal, please fill out the following to submit your request.

M/A/R/C® Greensboro Office
3980 Premier Drive
Suite 150
High Point, NC 27265
800.513.5700
Brad Seipel
Executive Vice President & Group Director
Regulatory Research

Brad.Seipel@MarcResearch.com
Azure Steele
Senior Vice President
Regulatory Research

Azure.Steele@MarcResearch.com
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